Despite the number of phones that are touting integration with, and a focus on, Facebook, rival social networking heavyweight Twitter is ruling out the possibility of a self-branded Twitter phone in an interview at Mobile World Congress. Twitter CEO Dick Costolo shot down any notion of a branded Twitter phone, despite admitting that nearly half of all tweets–40%–originate from a mobile device.
Costolo may be approaching the cell phone market in a similar strategy to Facebook, which has also shot down any notion of releasing any self-branded hardware in the past. The CEO says that better integration with Twitter from existing platforms is needed along with single sing-on experiences and the ability to tweet directly from within a [third-party] app without having to open up another app to access the Twitter service.
Facebook, while remaining out of the phone hardware business, is working more closely with phone manufacturers to deliver a more integrated social networking experience. Handsets from INQ and HTC were seen at Mobile World Congress with dedicated Facebook buttons, showing an increased focus on the Facebook service.