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New Amazon Kindle Commercial “The Book Lives On”

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Amazon released a new Kindle commercial that primarily focuses on its anti-glare display, which is much easier to read outdoors than text on an iPad. That’s certainly a fair point, but I think the real advantage the Kindle has over the iPad, and other devices that share a similar form factor, is its price of $139.

The Kindle might not be able to do a fraction of the things that the iPad or Android tablets can do, but the masses don’t seem to mind.. The 6″ Wi-Fi only Kindle is Amazon’s top selling product and there’s no sign of sales slowing down. It’s well within impulse-purchase territory for many consumers and there are plenty of ways to justify the purchase. Some people justify the purchase using dollars and cents, while others point to how many trees eBooks can save.

Another thing the Kindle nails is battery life. Kindle owners can go days or weeks without recharging.

While specs and features do matter a lot to geeks, price rules out in the retail world. That’s why I agree with Hugo’s analysis of what tablets should cost. In his book, $500 is the magic number that tablet manufacturers need to hit. There are a lot of options out there to meet different users’ needs. For some, a $139 device like the Kindle is better than a Xoom.

Xavier Lanier is the publisher of Gotta Be Mobile and a photographer. He uses too many devices to count, but his current favorites are the iPhone 5s, HTC One, Nikon D800 and Sony RX 100M II. You can follow him on Twitter and Google+.

3 Comments

  1. Safiuddin Syed

    02/22/2011 at 5:13 am

    New Amazon Kindle Commercial “The Book Lives On” Takes a Dig on the iPad http://bit.ly/f9QIWa

  2. iscogd

    02/22/2011 at 7:44 am

    Amazon must develop simple apps like PIM for Kindle and it will be killer device. Not all of us need all iPad functions and capabilities. I find all new Android devices useless in prices of $900 each and software limitations. No chance for me to buy such expensive devices, I believe in simplicity and functionality and Kindle is great idea for such tasks.

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