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HTC Thunderbolt 4G Commercial: Do You Like This Kind of Ad?

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Verizon’s blasting out an ad for the HTC Thunderbolt 4G in preparation of the device’s official release, which may happen within the next few days. But I’m not 100% sold. The cinematography in the HTC Thunderbolt 4G commercial is certainly impressive, but there just isn’t enough of the phone in the commercial in my opinion.

Ads like these are obviously  meant to get consumers excited about a product and perhaps get them to go online to seek more information about it. That works for enthusiasts, many of whom are already familiar with the device, but what about the millions of customers who just happen to be in the market for a new phone because their wireless contract is up? It’s safe to say this is a much larger target, and one I wish HTC, Motorola and other Android device manufacturers and carriers would speak to.

(Update: It appears Verizon’s pulled the official ad Thunderbolt from YouTube.)

A large part of what’s made the iPhone and other iOS devices successful is that the technology is approachable. As Apple’s commercials clearly communicate – you don’t have to be tech savvy to use the iPhone. You can do stuff like make video calls, look up directions, watch Netflix, listen to Pandora radio and connect with loved ones. You know, the things that normal people like to do.

The HTC Thunderbolt commercial obviously had a much bigger budget than your average wireless commercial, but I don’t think it’ll connect with average consumers. Now that the iPhone is on the Verizon network, it’s time to take the aggressive edge off of Android marketing and start demonstrating the benefits of these devices to consumers.

Now obviously, Verizon wouldn’t be the nation’s largest carrier if it didn’t know a thing or two about marketing. Aggressive Droid and Android commercials have obviously struck a chord in at least part of the population. Which kind of mobile commercials sway you the most?

Xavier Lanier is the publisher of Gotta Be Mobile and a photographer. He uses too many devices to count, but his current favorites are the iPhone 5s, HTC One, Nikon D800 and Sony RX 100M II. You can follow him on Twitter and Google+.

32 Comments

  1. Turd

    02/23/2011 at 12:51 am

    I would like the commercial even more if I knew when the phone was going to be released!

    • Xavier Lanier

      02/23/2011 at 1:56 am

      Exactly my point- no specifics and the HTC Thunderbolt being the first LTE phone is thrown in there like an afterthought..

      • RKOVACS

        02/23/2011 at 7:32 pm

        IF THE THUNDERBOLT DOSENT COME OUT SOON IM DROPPING VERIZON AND GOING SOME WERE ELSE

      • Miker919

        02/23/2011 at 7:39 pm

        Getting real tired of the waiting game. by the time this thunderbolt comes out it will be old technology. getting closer to switching to sprint. for the evo 4g.

  2. Resti4567

    02/23/2011 at 1:24 am

    Verizon dropped the ball. F- the Thunderbolt.

    • Madmax

      02/23/2011 at 8:01 am

      This is insane…..all these stupid delays are making everyone sick. My interest in the TBolt has reduced drastically to a point where I am now only “considering” it.

  3. Tony

    02/23/2011 at 1:57 am

    $299 Verizon are you serious! $250 ok its an upgrade from 3g etc. You should be ashamed wanting customers to pay for your poooooor commercial! Thanks as I think its time to look at competitors
    AT & T and others. I am pissed at the price not to mention you have to pay more for the accessories! I waited forever for this phone. No Thanks. As a matter of fact you just lost 3 customers.

    • Solomon Ashurov

      02/23/2011 at 8:23 am

      a 32GB iphone costs $299. the thunderbolt comes with a 32GB microSD card (which on its own costs $100) plus 8 gigs of internal memory. thats 40GB in total!!! If price is that much of an issue to you, then buy the thunderbolt, SELL the memory card on ebay. you’ll get atleast $65 after ebay fees. 299 – 65 = 234. Personally, I think that 299 is a fair price and 250 would be a hell of a bargain when compared to the competition. the LTE connectivity is just the icing on that cake.

  4. sam

    02/23/2011 at 2:06 am

    I’m switching to At&t, along with my 2 other lines.Thanks Verizon.

    • Anonymous

      02/23/2011 at 2:42 am

      Sure you are Mr. AT&T employee imposter. While you;re at it, give us your sales commission ID so at least you get credit for being so tricky tricky..

    • Solomon Ashurov

      02/23/2011 at 8:25 am

      ok. less traffic on verizon is better for me. PLEASE leave.

  5. Erikheitmeyer

    02/23/2011 at 2:59 am

    This article is dead on verizonwireless needs to stop stressing their network. We get it, your the best now make more personable commercials that will actually get people to come to their stores to buy stuff.

  6. 我是最好的

    02/23/2011 at 3:07 am

    I REALLY don’t know what the hell is wrong w/ verizon. I like the commercial but it doesn’t show the benefits of android phones or HTC sense, if i knew nothing about how great this phone is I’d probably over look it. and if they’re in competition w/ ATT and ATT’s HTC Inspire is $99.99 they could at least make this phone not 299.99 not 249.99 not199.99, but $99. or maybe I’m just being cheap. anyways let me stop complaining cause this phone is a beast & my dumb ass is getting it anyways. TIRED OF WAITING THO !

    • Alemasters85

      02/23/2011 at 3:53 am

      Agreed!

    • Madmax

      02/23/2011 at 8:04 am

      It better be $199 when it comes out finally (in the next century probably)

    • Solomon Ashurov

      02/23/2011 at 8:31 am

      IT HAS A 32GB PREINSTALLED MicroSD CARD!!!

      Of course it will be expensive. it will also be north America’s FIRST real 4G phone. HSDPA+ and wimax are not 4G, they are marketing gimmicks. stop whining and comparing it to shittier devices.

      I have a verizon LTE usb modem. In NYC, im getting 24Mbits on the download and 3 on the upload side. AT&T, T-Mobile, and Sprint can suck it!

    • Solomon Ashurov

      02/23/2011 at 8:31 am

      IT HAS A 32GB PREINSTALLED MicroSD CARD!!!

      Of course it will be expensive. it will also be north America’s FIRST real 4G phone. HSDPA+ and wimax are not 4G, they are marketing gimmicks. stop whining and comparing it to shittier devices.

      I have a verizon LTE usb modem. In NYC, im getting 24Mbits on the download and 3 on the upload side. AT&T, T-Mobile, and Sprint can suck it!

    • Solomon Ashurov

      02/23/2011 at 8:31 am

      IT HAS A 32GB PREINSTALLED MicroSD CARD!!!

      Of course it will be expensive. it will also be north America’s FIRST real 4G phone. HSDPA+ and wimax are not 4G, they are marketing gimmicks. stop whining and comparing it to shittier devices.

      I have a verizon LTE usb modem. In NYC, im getting 24Mbits on the download and 3 on the upload side. AT&T, T-Mobile, and Sprint can suck it!

  7. Grix365

    02/23/2011 at 3:23 am

    Verizon’s 4G adds are a joke considering that they only offer 4G in a very few limited area…..a lot of good it does the rest of us!!

  8. GoodThings2Life

    02/23/2011 at 4:06 am

    Price point definitely seems high, but typical Verizon on the phones. At least they have 4G in areas and are expanding, unlike AT&T that doesn’t even have 4G and won’t until next year. You can’t put lipstick on a pig and call it 4G.

  9. Brianthigpen

    02/23/2011 at 5:23 am

    Commercial is lame. I’m waiting for it because I know it’ll be awesome. But my wife saw the commercial and said “your phone commercial is stupid, they don’t even show the phone. You should just get an iPhone”. The phone should be out any day, just give a stupid release date, I’m tired of googling htc thunderbolt release date.

  10. psearcy

    02/23/2011 at 5:51 am

    I WAS WAITING ON THE THUNDERBOLT BESIDE THE PUSH BACKS ,WHAT IN THE HELL VERIZON DOING CHARGING US 250 OR 299 DOLLAR FOR A HALF ASS 4G PHONE, THEN THEY JUST REMOVE SKYPE AND PLUS IT’S SINGLE CORE,OTHER CARRIERS ARE CHARGING 199 FOR 4G PHONE PLUS DUAL CORE,THE PHONE MUST BE BUGGY AS HELL I BELIEVE THAT’S WHY THE DATE KEEP BEING PUSH BACK.

  11. Epacheco235

    02/23/2011 at 6:14 am

    Dam that’s right. Everyone is tired of google-ing the release date for this phone. It’s just a dam phone that people actually need. Pretty soon it’s gonna be old. so just give us that release date and stop being stupid. Don’t ignore all the people and give them what they want. We are the ones who make up your company, your phones, your employees, your whole business!

    • Madmax

      02/23/2011 at 8:05 am

      DOUBLE Like

  12. CasablancaSunrise

    02/26/2011 at 4:26 am

    so, where is HTC Thunderbol’s new ad here?

  13. Neelloc157

    02/23/2011 at 2:03 am

    It is taking way too long and I don’t know how much longer we can hold out for a release date and price!!

  14. Neelloc157

    02/23/2011 at 2:03 am

    It is taking way too long and I don’t know how much longer we can hold out for a release date and price!!

  15. Turd

    02/23/2011 at 2:19 am

    I would’ve already bought the X if the Thunderbolt wasn’t so close. If Verizon waits past the 28th then it will be the X…

  16. Solomon Ashurov

    02/23/2011 at 8:26 am

    I’m using the Droid X now. If I were you, i would have picked up a used droid x on ebay and waited for the Tbolt to come out. but too late now. a week or two left

  17. Chargerfans1

    02/23/2011 at 9:45 pm

    I’m selling my X if anyone wants to buy it. I’m waiting for the Thunderbolt.

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