Apple iPad 2 TV Commercial: ‘If You Asked’

Apple’s latest iPad 2 television commercial points to how different people love different aspects of the device. In the commercial, Apple lists how people with different backgrounds might view the device.

If you ask a parent, they might call it intuitive.
If you ask a musician, they might call it inspiring.
To a doctor, it’s groundbreaking.
To a CEO it’s powerful.
To a teacher, it’s the futre
If you ask a child, she might call it magic.
And if you asked us, we’d say it’s just getting started.

Again, Apple’s sticking to simplicity in marketing. Rather than pushing specs and technology in our faces, it pushes usage scenarios.

Apple’s no stranger to hyperbole, especially during keynotes. When I first watched this ad during the Voices show on NBC last night, I chuckled a bit.  But the more I thought about the ad, the more I could relate to the ad. There are people in my own life that can fill in each of the roles in the iPad 2 commercial. My cousin, a pediatrician, was blown away when I showed him the NOVA 3D medical apps on my iPad 2 during a recent visit. A relative with a toddler swears by the iPad 2 and insists that it’s the only ‘toy’ that will keep her son occupied for 20 minutes. Executives, including SAP’s CIO, are relying on the iPad to interact with complex systems, including ERP and CRM applications.  My little nephew sure thinks the iPad 2 is magical after he produced a multi-track song in Garage Band.


Specs simply don’t matter to consumers, experiences do. You can read more about my thoughts on this matter here. Unfortunately, iPad 2 competitors insist on pushing specs to the front when marketing to the masses. Tablets are essentially slabs of glass. It’s what individuals do, or can imagine doing that matters.

What do you think of Apple’s latest iPad ad? Is it too simple or is Apple on the right track with its latest iPad commercial?