I’ve already outlined several reasons why the Droid Bionic needed to launch in August. Well, that’s not happening anymore and last night, after I let loose on Motorola, I calmed down and started to think about things Motorola could do to make the Droid Bionic a success and survive the competition that’s right around the corner.
Before you make your final decision, have a look at five ways I think Motorola can salvage the Motorola Droid Bionic’s launch and possibly get some consumers who were thinking about heading in a different direction.
We still have no idea how much the Droid Bionic is going to cost. I’ve heard $250 but I’ve also heard $300. I’m leaning toward a $300 sticker price because we’re talking about the first dual-core 4G LTE smartphone. If you recall, Verizon asked for $250 for the HTC ThunderBolt at launch. Oh wait, it still does. So I wouldn’t be shocked to see the Droid Bionic land for fifty more dollars.
So, what if Verizon, in an effort to quell the fires and pitchforks, dropped the price down to something like $200? I mean, it’s already going to be hard enough trying to convince people to sign into tiered data with a 4G LTE device, why not give them a nice discount for doing so? Maybe even give those looking to upgrade the same incentive?
It would be a nice gesture on Big Red’s part. Still, I’m convinced of Moto and Verizon’s arrogance and I see this phone launching for some exorbitant price that’s not going to help its cause.
Yesterday, I talked about how bad Verizon’s recent commercials are. In a time when advertising their 4G LTE network and Android devices are absolutely crucial, their marketing falls completely flat on its face. Big Red needs to find an identity for its 4G LTE brand and the dunk tank commercial doesn’t cut it.
Why not bury that commercial underneath a mountain of awesome marketing for the Droid Bionic? After all, this is going to be a flagship phone and according to Sanjay Jha, the first dual-core 4G LTE on the market.
Bring out the over-the-top ridiculousness that you’ve done for other Droid devices. If the iPhone and Galaxy S II don’t have LTE, make sure you absolutely hammer home the fact that your network is rapidly expanding and that signing a two year contract with a non-LTE phone would be madness right now.
I realize that Verizon is launching both a Galaxy S II and iPhone but the Galaxy S II is likely going to be 3G and the iPhone will sell itself.
Hope for Minimal Competition
This is not something that Motorola can do, but rather, something that Motorola has to hope that its competitors don’t do and that’s release a 4G LTE device around the same time as the Droid Bionic.
There is speculation that Verizon will not be launching a 4G LTE enabled Samsung Galaxy S II. Well, I still think it’s still possible that Samsung could surprise us. And if not Samsung, maybe another company working overtime to get a 4G LTE device out into a weak market.
That being said, Motorola absolutely has to hit this September launch date and it has to hope that the Droid Bionic doesn’t face any 4G LTE competition. If the market is quiet, Motorola will probably sell a lot of these.
Be First to the Good Stuff
As I’ve said before, this September launch date puts consumers in a tough spot. Google is likely going to be putting out a new Nexus device with the next version of Android, Ice Cream Sandwich. Nexus devices are the first to get major Android updates and usually get them without any headaches.
Android 2.3 Gingerbread has not been kind to Motorola or its phones. Some Droid X owners saw their phone get bricked and every other Droid-branded device except the Droid X2 have yet to receive an upgrade.
Why not wash away that bad track record by publicly announcing that where you failed with Gingerbread, you’ll succeed with Ice Cream Sandwich. Maybe a guarantee that the Droid Bionic will be one of the first to get the update and then work tirelessly to make it happen. Talk the talk and then walk the walk.
I have a feeling that that would restore a lot of faith in your fleeting fan base.
We’re still in the dark on what processor the Droid Bionic will have when it arrives but there is a distinct possibility it will have an OMAP4 chip from Texas Instruments. The OMAP4 is the only processor with Netflix HD certification which means that devices with it on board will eventually be able to play content in 1080p quality. Why not aim to be the first device with this available and make that known to consumers?
Not only would that satisfy the 4G LTE geeks but it would also bring in tons of average smartphone users who love Netflix.
A Flawless Launch
There are obviously some pitfalls to adopting 4G LTE right now and those have been polarized with the issues that the HTC ThunderBolt has been having. Battery life issues, connectivity problems, and the LTE hotspot not working as advertised are just a few off the top of my head.
Hopefully, the extra time that Motorola spent concocting the new and improved Droid Bionic means that we’ll have a flawless launch in September.
It’s no secret why the ThunderBolt’s price has dropped to $50 at retailers. It has had serious issues. If Motorola is able to limit these and provide a phone that has good battery life with 4G LTE speeds, people are going to be interested. But the leash is short, shorter than any phone in recent memory.
If there are any major problems with the phone – reboots, insanely bad battery life – word will get around quick and the Droid Bionic will have bought itself a one way ticket to the bargain bin.
What does the Motorola Droid Bionic need (besides an August release you snarky rascals) for you to convince you to buy it? Or have you been planning to buy it all along?