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Apple to Release New App Cards: Aims to Save US Postal Service

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Apple unveiled a new App today, called Cards. It’s a simple, and some may say outdated, concept. You send a picture to Apple, they print out a Greeting Card with the picture and mail it (yes, mail it) to the intended recipient. You can of course pick designs for the card. It will cost $2.99 in the US to mail a card and $4.99 internationally.

Now this makes a lot of sense on many levels. Might make it easier for your kids to send thank you notes to their relatives.

But, I think that Apple has something else up its sleeve. Just like it has tried to save the music industry, the film industry, and the publishing industry, I think Apple is trying to save the US Postal Service, which is on the brink of bankruptcy.

I mean after all, each of these announcements is about saving some industry or the other isn’t it?

Cards app

Cards lets you look personalized with a tap.

 

Warner Crocker is a professional theatre director, producer and playwright and also a Tablet PC enthusiast. He is also a Microsoft MVP for Tablet PCs. Send email to Warner. You can follow him on Twitter or Google+

6 Comments

  1. Anonymous

    10/04/2011 at 7:23 pm

    I wonder where the cards are printed and mailed from.
    I am hoping it isn’t china.
    Not that I have any problem with china particularly but it would be nice if we had some jobs here too.

  2. Postal Jim

    10/04/2011 at 11:44 pm

    Thanks Apple!  We at the USPS appreciate your concern.  Hope it is used!  Think of sending Vacation photos to loved ones while on trips.  Something to have, hold and cherish, not look at, read, and delete!  Very cool.

    • Xnav67

      10/06/2011 at 4:10 pm

      It would be nice to have the younger generation of kids send out actual thank-you cards to grandparents, relatives etc who send the kids money or gifts I think this is OFTEN overlooked with today’s youth. it will help keep the USPS in business and will be much appreciated by the people who receive an actual card instead of some electronic file.

  3. Anth

    10/06/2011 at 4:14 pm

    Great idea! $2.99 is about half the price it costs just for a greeting card alone. And with postage included this is a great bargain. Everyone likes to receive a card in the mail to keep in their momentous and to cherish in the future.

  4. Jesus Is Boss

    10/12/2011 at 8:24 am

    Oct 12th is here. Is Cards here? Can’t find it.

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