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AMD Readying MacBook Air, Ultrabook Challenger

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Chipmaker AMD may be readying an ultra-sleek notebook platform to challenge Apple’s MacBook Air and rival Intels’ Ultrabook. The company hinted at its plan in a recent interview with The Australian.

AMD wouldn’t use Intel’s Ultrabook moniker, however, and the company would create its own brand, perhaps Ultrathin.

In order for AMD to be successful in the space, it would not only have to undercut Apple’s MacBook Air pricing, but also pricing from Windows hardware makers running Intel chipsets. Additionally, AMD would have to convince its hardware partners to create compelling design. Many–though not all–of Intel’s partners’ early Ultrabook entries have made sacrifices to achieve a slim design, including keyboards that flex, and overall build quality and aesthetics that do not match nor exceed’s Apple’s class-leading designs. AMD would need to convince and help its partners overcome these shortcomings to offer a viable and competitive offering to compete against Apple.

Could AMD’s chipset introduced for the Ultrathin platform convince Apple to switch suppliers? It is speculated that before Apple had made the switch to Intel processor on its computing products, the company had considered AMD’s offering. However, as AMD was unable to scale up production of its chipset, Apple ultimately went with Intel’s processors.

Via: UberGizmo

Tech enthusiast in Silicon Valley enjoying the possibilities of ubiquitous connectivity, information sharing, and collaboration enabled by mobile broadband. You can contact Chuong on Twitter @chuongvision or search +chuongvision on Google+.

1 Comment

  1. Anonymous

    12/12/2011 at 11:23 pm

    What a crap article.  It’s already been verified that AMD has NO plans to have its own “brand”.  That whole Ultrabook thing is just a way for Intel to exclude AMD from a premium segment and pay non-Apple manufacturers to help them undercut Apple on pricing.

    AMD ain’t payin’ nobody like Intel is.

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