Dell Kills Venue and Venue Pro, Vows Return to Smartphone Market
Dell has confirmed that it will be ditching the Venue and the Venue Pro, two smartphones that the company currently has on the market, but that that decision doesn’t mean the end of Dell’s presence in the smartphone market. In fact, Dell spokeswoman Ellen Murphy has told PCMag that the company intends to launch more smartphones in the United States at some point later this year.
The Venue Pro launched in 2010 as one of the first Windows Phone 7 devices. And then, in 2011, Dell launched the Venue, a follow-up to the Venue Pro that runs Google’s Android operating system.
Both phones will no longer be manufactured but those looking to get their hands on one will be able to do so wherever supply is available.
Murphy was adamant about this not signaling the end of Dell’s presence in the smartphone market, one that has long been overshadowed by companies like HTC, Motorola, Samsung, and LG.
Dell’s chief financial officer Brian Gladden had told analysts that the company’s previous generation of phones was “something that we would say is behind us now” but Murphy wouldn’t comment on what exactly Gladden meant and did not know whether it referred to Venue branded phones.
If Dell does indeed launch another phone or two in the United States, expect them to run Microsoft’s Windows Phone Apollo, the codename for Windows Phone 8 for mobile.
Microsoft is expected to roll out the update later on this year to current handsets and we should see releases from companies like Dell around the time the update finally makes its way to consumers.