According to HTC’s vice president of product strategy Bjorn Kilburn, the company has been doing diligent research over the last year or so in an effort to figure out whether customers prefer a thin phone or good battery life. Apparently the results from that research led the company to conclude that customers prefer thinness over good battery life.
I have a question of my own though:
Just who was it that HTC was talking to?
Clearly, it was not owners of the company’s HTC ThunderBolt, HTC’s first 4G LTE smartphone. And they apparently didn’t talk to Samsung Galaxy Nexus owners on Verizon. In fact, I find it hard to believe that they talked to anyone who owns a smartphone, 4G LTE enabled or not.
4G LTE smartphones tend to have worse battery life than their 3G counterparts and, this may come as a surprise to HTC, but we’re now living in a world that will soon be dominated by 4G LTE.
I know plenty of people that own 4G LTE smartphones and guess what?
Every single one of them said that they would sacrifice thinness if it meant having a full day of battery life along with access to 4G LTE data speeds.
I agree. I’ve said it before in my critiques of the Galaxy Nexus. If the phone was three, four, five millimeters bigger and that meant a bigger battery, I wouldn’t care at all.
HTC has apparently bought into this research because it’s releasing a 4G LTE phone, the HTC One X, that is thin but doesn’t feature a massive battery.
Had they gone a little further and taken a look at what customers are actually buying they might have found different results.
It features a 3,300 mAh battery and an 8.9mm frame. It’s counterpart, the Droid RAZR, features a smaller battery and a 7.1mm design.
I’d wager that its success has a lot to do with that massive battery that’s on board and I didn’t need to spend an entire year doing research.
Look at Apple’s iPad. The company had to beef up the device’s design by a milimeter in order to put in a larger battery and guess what? No one cared.
In fact, the device went on to sell three million units in three days.
I’ll take better battery life over a thin smartphone any day of the week.
How about you?