Clicky

Nokia CEO: U.S. Lumia Sales Exceeded Expectations

By  |  1 Comment

Today Nokia announced its quarterly earnings, and with those earnings came some news on its lineup of Lumia Windows Phones. Overall, the company posted a loss of about $1.2 million, mostly from its Nokia Siemens Network restructuring, but there is some good news on the consumer side.

In Nokia’s Q1 2012 Interim Report, CEO Stephen Elop said that Lumia sales “exceeded expectations in markets including the United States.” Although, he also said the company is having trouble “establishing momentum” in the UK and other markets.

Recently, AT&T also said that Lumia 900 sales have “exceeded expectations,” so it looks like the big marketing push has paid off so far.

Read: Nokia Lumia 900 Review

Nokia: U.S. Lumia Sales Exceeded Expectations

The Finnish company didn’t give numbers on individual smartphones, but did say that it sold a total of 2 million Lumia devices at an average sale price of about 220 Euros. That includes the older Lumia 710 and Lumia 800 as well as the new Lumia 900 and Lumia 610. That’s up from 1 million Lumia phones sold last quarter, but still not as high as Nokia needs to get the company back on track as one of the leading smartphone manufacturers.

While Lumia sales increased, Nokia’s sales of smartphones overall decreased by about 50 percent. The company sold 12 million smart devices last quarter. Nokia hopes to increase that number by pushing its Series 40 phones like the Asha line. The company hopes to use its low-end line to put smart devices in the hands of people who can’t afford expensive smartphones.

It’s still too early to say how successful Nokia’s switch to Windows Phone is, but it’s looking good so far. The company just re-entered the U.S. market, and is doing well. That momentum could lead to good sales of future Windows Phone when Windows Phone 8 Apollo launches.

Shawn is a tech junkie who spends most of his time reading and writing about it. You can follow him on Twitter, @shawn_i.

Leave a Reply