EarPods Are the New Earphones for Apple

Once featured iconically in iPod and iTune ads with silhouetted dancers, Apple is now redesigning its iconic white earbuds.

The new earbuds are now called EarPods and took Apple’s engineering team three years to design. The challenge? A one-size-fits-all design for everyone’s different ears.

EarPods are designed to direct sound into the ear, according to famed Apple design head Jonny Ive.

The EarPods are shipping today as standalone accessories and are made to allow for a more comfortable fit and hopefully better sound quality for music lovers. The EarPods will come pre-bundled with the iPhone 5.