A $3,000 iPhone 5 case is apparently one way to protect a $199 phone. This titanium Gresso Revolution bumper case may just be the perfect iPhone 5 case for the kind of guys that outfit high-mileage clunkers with $5,000 rims and $10,000 stereo systems.
Gresso is positioning the Revolution case as some sort of luxury, but there’s nothing about this case to justify its sky-high price. Sure, you could brag to your friends about the $3,000 case, but you’ll probably lose a lot of respect in the process.
The Gresso Revolution bumper case is limited to a production run of 999. Each is serialized, which Gresso employees seem to think is an incredible feat. It’d make more financial sense to buy four extra iPhone 5s at the full $649 unsubsidized price than to buy the Gresso.
Gresso claims each Revolution bumper case takes three hours to manufacture using precession equipment, which equates to $1,000 per hour of shop time, excluding material costs. Despite what Gresso would like you to believe, titanium is not a precious metal. It costs about $10 per pound, which means the 3.5 grams that go into each Revolution case is worth just over two cents should you decide to melt it down for scrap. Gresso is generous enough to throw in a dab of 18k gold.
According to the company:
Gresso Revolution bumper-case brings unique qualities to millions of popular smartphone users. The pece highlights the owner’s individual character, lifestyle and goals.
So if I understand the above gibberish correctly, spending $3,000 on a piece of metal to wrap around my iPhone 5 will make me popular and special. Perhaps we have the pricing all wrong. As you can see, whomever wrote Gresso’s press release doesn’t have a stellar command of his keyboard. Perhaps, he meant to type $30.00 rather than $3,000…