Samsung is betting on specs to push the Galaxy S III against the iPhone 5 in a new ad that debuted over the weekend.
The new “It Doesn’t Take a Genius” ad appeared online and in print, and Apple fans wasted no time in remixing and re-purposing the ad to highlight the iPhone.
The new “It Doesn’t Take a Genius” ads run from funny, to downright sloppy, but for someone who uses Android and iPhone on a regular basis they are simultaneously funny and sad.
Samsung is betting big on these ads as well as the Galaxy S III and Galaxy Note 2 to bring in new Galaxy phone sales as the company looks to absorb a 1 billion dollar ruling against its previous phones for infringing on Apple’s patents and designs.
The most popular It Doesn’t Take a Genius ad comes by way of Ismael Del Toro who ads his own set of corrections to the Samsung ad, calling Samsung a bully. This ad takes potshots at Samsung’s design choices and is sure to rile the feathers of anyone using a phone with a 4.8-inch or larger display.
Josh Cohen on Twitter wipes out the It Doesn’t Take a Genius headline to offer the matching features or similar features on the iPhone 5. It’s worth noting that while Samsung’s TouchWiz version of Android ads in some special features not all of them are unique or difficult to replicate on the iPhone. I will say that the Smart Stay feature is one I wish every phone had, and auto brightness is nowhere near the same feature.
Tim Sears cooks up this It Doesn’t Take a Genius ad, found via Business Insider that takes a shot at the plastic construction and feel of the Galaxy S III. While the Galaxy S III is a solid phone, we wish Samsung skipped plastic on the back. The free iOS updates annually is a nice touch as the wait for the Galaxy S III Jelly Bean update continues and the iPhone 3GS and iPhone 4 will both see versions of iOS 6 this week, albeit with some limited functionality.
Rene Ritchie, the editor at iMore shares his version of the It Doesn’t Take a Genius highlighting the support. With the iPhone, users can walk into an Apple Store or call Apple for help, and Apple is routinely ranked among the highest in customer service. For the Android side, he points to carrier customer service and Best Buy Geek Squad.
Twitter user Rounak Jain takes a look at the aesthetics, in an, It Doesn’t Take a Genius ad that isn’t pretty, but gets to the matter of which phone looks better.
Do you have a favorite? We’ve seen various Android takes on Apple ads over the years, so the remix tradition isn’t new, although it may be a little bitter.