HP is reentering the smartphone market, according to company executives.
Yam Su Yin, HP’s Senior Director of Consumer PC and Media Tablets Asia Pacific, says the company is looking to reassert itself in most of today’s popular platforms, including things like all-in-one desktop PCs, notebooks and tablets.
When asked if users could expect a new smartphones from HP, Yin only had a small bit of information to share with Press Trust of India saying, “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”
Yin, did say that this device would offer a “differentiated experience” for users. That HP smartphones are coming isn’t necessarily a huge surprise. Recent market research from IDC indicated that HP is still the largest manufacturer of PCs.
While that’s good news, as HP had slipped to number two in the market behind Lenovo, smartphone device sales will eclipse the sales of laptops, desktops and tablets. Currently, HP has next to no market share in the smartphone space.
It’s for those reasons that HP purchased former smartphone leader Palm and its WebOS platform back in 2010. In 2011 HP announced that it would be shutting down production of its HP Pre 3 and HP TouchPad devices running the WebOS operating system, as part of a larger plan to sell off its entire personal computing division. That sale would have included its desktops and laptops businesses as well.
Read: HP Buys Palm
Since then, HP has made large parts of the WebOS operating system it received as part of the Palm buyout open source so that users can tinker with it and create applications for it freely. In February, LG announced that it would be using the software inside its next-generation Smart TVs.
Yin didn’t share any information about what operating system this new device might run. Since moving away from WebOS, HP has returned to the tablet market with the HP Slate 7, a device that runs Google’s Android operating system.
HP’s most successful line of smartphones to date were the Windows Mobile devices that it made to great success at the beginning of the last decade. As both the Windows Mobile operating system and those devices were so closely linked, HP’s fortunes in smartphones declined along with Windows Mobile usage after Apple launched the original iPhone.