Verizon has dropped the price of the Droid DNA, its current flagship HTC smartphone, for a limited time. The price cut is yet another sign that the Droid DNA is being pushed out by Verizon in an attempt to clear shelves for the Verizon HTC One release which unfortunately still remains in the shadows as the month of July begins.
For weeks now, the Verizon HTC One has been official though the carrier remains mum on the specific details of its launch. We’ve heard whispering about a release several weeks from now and we’ve seen HTC claim that details in regards to the launch will be coming “soon.” However, earlier today, a potential bombshell emerged, one that Verizon HTC One owners likely won’t be happy about.
Earlier today, we saw a press shot of the device leak out for the first time, a sign that something might be brewing. However, the render shows a date in September, September 5th to be exact, and it’s possible that the Verizon HTC One release could be taking place around that time. In the past, we’ve seen launch and release dates tipped in these promotional photos so the date, as we mentioned earlier, is plausible.
Summer of course extends from the end of June to the end of September, meaning September is in the realm of possibility for the HTC One release date. And while that news is certainly grim for prospective buyers of the Verizon HTC One, there are signs that HTC and Verizon probably won’t be waiting that long to release the Verizon HTC One.
Here’s why we don’t think the Verizon HTC One release date will come in September.
Verizon Would Have Waited to Announce It
Verizon can be a cruel beast when it comes to smartphone release dates. With the Samsung Galaxy S4 and the Galaxy Note 2, it was the last carrier to release both, by far. In the case of the Galaxy S4, we saw the carrier announce the Galaxy S4 for arrival during the month of March, but not release it until late May. However, those that are worried about a similar fate for the HTC One should relax.
The Galaxy S4 was a brand new smartphone and one that wasn’t yet out on any carrier, let alone Verizon. So it wasn’t surprising to see the carrier announce the device way ahead of time to keep pace with its competitors.
The HTC One has been out on shelves since late April, a completely different situation. AT&T, T-Mobile and Sprint all carry it and have been carrying it for awhile. So, the carrier had no reason to announce the phone when it did. No pressure, nothing. It could have waited until today to announce it if it wanted to.
Instead, it announced it before the beginning of summer. Given the timing, and the fact that the HTC One is already out, it’s hard to imagine Verizon waiting more than three months from announcement to release for a phone that is already out on shelves. If it was planning to release it in September, it likely would have announced the phone way deeper into the summer.
Plans can certainly change but it would be extremely odd to see an announcement in June and a release in September taking place right around the time of the Samsung Galaxy Note 3 launch.
Verizon is Clearing Out Droid DNA Stock
Verizon had been rumored to be clearing out stock of two other HTC devices, the HTC Droid Incredible 4G LTE and the HTC Droid DNA. We now know that it is definitely trying to get rid of the latter as the Droid DNA is now on sale for $50 for a limited time through the carrier. This is a heavy discount on one of its premier phones, something that doesn’t happen all the time at Verizon.
While the carrier won’t confirm it, this is a really good sign that something new is on the way. Verizon doesn’t list an ending date for the Droid DNA promotion but it wouldn’t be surprising to see it extended or end just before the Verizon HTC One release.
The Likely Hold Up
As we’ve said all along, we believe that there is one major snag with the Verizon HTC One release and that’s Android 4.2 Jelly Bean, the update that has yet to roll out to the international HTC One. The Verizon HTC One is said to have Android 4.2 on board and we imagine that HTC and Verizon might be holding back so it can release the software to the international variants first. It’s also possible that the software is still in testing.
The HTC One Android 4.2 update release is thought to be imminent and thus, we could finally see Verizon make the specifications of its HTC One official once the update is official for HTC’s earlier variants.
September Doesn’t Make Sense, Cents
While we still don’t have a Verizon HTC One release date, we know that Verizon was at least planning to get it out soon. An unauthorized leak from @evleaks seemed to indicate that the device would be out before the month of July. That didn’t happen when we’re wondering if the lack of Android 4.2 for the HTC One in June was the snag.
We’ve also heard from HTC leaker @LLabTooFeR who claims that the device would be out three to four weeks from around June 25th. That puts it squarely in the month of June. Throw in the fact that Verizon is clearly trying to offload stock of the Droid DNA and the fact that the device is already official and has been for weeks, a release two months from now doesn’t make much sense.
@DanishS Strange article, all fine and in 3-4 weeks it might become available for users…
— LlabTooFeR (@LlabTooFeR) June 22, 2013
Verizon, like most businesses, also likes making money. And if the carrier waited until September to release this phone, it would likely not make much off the Verizon HTC One. One, the Galaxy Note 3 launch is expected at the beginning of the month and two, the iPhone 5S is expected around that time as well.
Waiting that long would jeopardize this device so we expect a release in July and at the latest, August. And that’s what consumers, despite the September date on the press image, should be expecting as well.