Earlier today, Google announced a new version of Android set for release in the future. That update is not the widely expected Android 5.0 Key Lime Pie but Android 4.4 KitKat that will likely be the version of software that rolls out with the new Nexus smartphone, thought to be called the Nexus 5. The software’s contents are still unknown, as is its release date, but that hasn’t stopped Nestle from releasing a quick Android 4.4 KitKat video.
Instead of showing off the software’s features or revealing its release date, the new video is instead a parody of Apple’s iOS 7 video that arrived shortly after the company announced the software back in June at WWDC 2013. The video mocks Apple’s video right down to the narrator who, instead of Jony Ive, is a Briton by the name of Christopher Caitlin, the Chief Breaks Officer of KitKat.
Rather than show off Android 4.4 Kit Kat, the video shows off the actual KitKat candy that will be tied into the Android 4.4 KitKat launch. Caitlin describes the candy with verbiage that makes fun of Ive’s iOS 7 descriptions which included things like “enduring beauty and simplicity” and that the software is about bringing “order to complexity.”
Caitlin calls Android 4.4 KitKat the “future of confectionery” and claims that “every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience.” He also claims that the company nailed it the first time, a veiled shot at iOS 7 which brings huge change to the software’s looks.
The video also spoofs Apple’s well known slogan “There’s an app for that” by saying that “There is a KitKat for that.”
The release of the video coincides with Google’s Android 4.4 KitKat announcement and it also comes on the heels of Apple’s media invites for a September 10th iPhone event wherein it will show off not only the iPhone 5S and iPhone 5C but the iOS 7 update as well.
iOS 7 is expected to arrive with the new iPhones including the iPhone 5C, a cheap iPhone that should compete with the likes of the Nexus smartphone from Google. Google’s Nexus 4 is almost at the end of its life and a new rumored Nexus 5 is expected to land in October with Android 4.4 KitKat on board to compete with Apple’s new smartphone.
Features of Android 4.4 KitKat remain unknown but the company says that it will “make an amazing Android experience available for everybody” hinting at compatibility with tons of Android devices.