Despite slow sales of the iPhone 5c for Apple, the mid-range iOS smartphone may still be a quiet success for Apple. The latest figures suggest that Apple’s flagship iPhone 5s is still outselling the iPhone 5c by a factor of three to one, but the iPhone 5c has a quiet purpose in Apple’s lineup. Yet despite not selling off the shelves like hot cakes, the iPhone 5c represents a big threat to Android and may be cause for concern for Android partners such as HTC, Samsung, and LG.
Kantar Worldpanel ComTech has released some interesting numbers behind sales of the iPhone 5c. According to the research, those who buy the iPhone 5c are those who in the past owned have never owned an iPhone. These first-time iPhone buyers are switching from Android to Apple’s iPhone 5c, showing that the 5c’s appeal is not to Apple loyalist, but to a whole new generation of iOS users.
The report, according to Crave UK, says that the iPhone 5c is wooing as much as 50 percent of its user base from other brands and platforms whereas 80 percent of iPhone 5s owners are upgrading from an older iPhone model.
READ: iPhone 5s Review
According to the market segmentation breakdown, the iPhone 5c owners are slightly older (38 versus 34 years of age), and have slightly less income than owners of the 5s model.
When the iPhone 5c first launched, the device was criticized for what appears to be a high price tag–you can pay a little bit more and get top shelf specs for the flagship iPhone 5s–but it seems that the mid-range model is doing enough to serve its purpose in Apple’s strategy. The launch of the iPhone 5c also marks the first time that Apple has replaced its prior year flagship model, rather than selling the iPhone 5 from last year alongside the iPhone 5s. The iPhone 5c is very similar to the iPhone 5 from last year, but sports a colorful polycarbonate shell.