Eager to impress smartphone shoppers ahead of the holiday season, electronics maker Apple shocked audience members and fans watching its iPhone 7 Event. Ironically, it wasn’t the announcement of a water-proof device or upgrades in processors that generated all the amazement It was the reveal of the Super Mario Run release for iPhone.
The reveal of Super Mario Run shocked a lot of people this morning – particularly fans of the Mario franchise. Published and developed by Nintendo, no Mario game has ever made it onto the platform of another company. In fact, Nintendo uses its most popular brands to boost sales of its Nintendo 3DS handheld. Earlier this year the company said that it would focus more on mobile while still trying to lure users to the Nintendo 3DS and Nintendo 2DS.
Super Mario Run will bring Nintendo’s most popular video game character to smartphones for the very first time. Here’s what we know about the upcoming game already.
Super Mario Run Release: Exclusive to iPhone
Nintendo took the stage to announce Super Mario Run just as Apple was giving the press a look at the app store’s performance. The point was clear, through working with developers of all kinds, Apple devices will continue to have access to the most interesting, well-made apps out there.
Super Mario Run won’t immediately be available on anything else but devices that run iOS, Nintendo confirmed on-stage. That’s a big change in direction for Nintendo. The company’s first-ever game for mobile devices was Miitomo. It came to both Android and iOS.
As for exact timing on the game’s launch, that much is still unknown. Nintendo confirmed that it would roll out Super Mario Run to iOS users sometime this holiday season, but didn’t say when. iPhone users will still get to download the game and experience a bit of it without paying the cover charge, a recent press release reveals.
Super Mario Run Release: Run & Tap Controls Perfect for One Hand
Super Mario Run looks a lot like the console versions of the game that you might have seen before. Certainly, the point of the game hasn’t changed a lot. You’re still Mario. You’re trying to reach the end of levels by avoiding cracks in the ground and collecting coins.
It’d have been easy for Nintendo to abdicate responsibility for controlling the characters in this game. After all, Super Mario Run is an offshoot of a game that focuses heavily on physical controls and has been around for a very long time. The company didn’t.
The Run in Super Mario Run’s title comes from some pretty important changes to the game’s mechanics. In the franchise’s other platformers, players are free to stop, run or turn around. Run doesn’t give players that opportunity at all. Mario keeps moving forward at break-neck speed. Only through dodging the different obstacles quickly will players make it to the end of the level.
Through finger taps users force their character to jump. In a press release sent out after the reveal, Nintendo says that it hopes users will be able to enjoy the entire game with just a single hand.
Super Mario Run Release: Multiplayer
Besides the basic mode, Nintendo also gave users a look at the game’s dedicated Toad Tally Mode. This feature lets users compete with the scores that other players have managed to rack up on their own.
Super Mario Run Release: Flat Pricing
Too often, one thing that seriously puts a damper on mobile games is their business model. In the early days of the iTunes App Store, games had cover charges. You could buy a game for a flat fee and play it as long as you wanted.
All of that changed when the so-called Games-as-a-Service phenomenon took over. Developers started giving away their games for free to attract as many people downloaders as possible. With users hooked, the game’s economy would kick in. Players needed in-game tools or currency to make the game they were playing a less time consuming. Now almost all mobile games feature some kind of economy like this.
Super Mario Run won’t require or encourage extra digital purchases, Nintendo says. Instead, it’ll have a cover charge so that user’s don’t need to keep spending money on in-game items and currency that they can’t use anywhere else.
For sure, Nintendo will have more information closer to the Super Mario Run release this holiday season.