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Tuesday, January 22, 2008

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Motion Computing Strategic Enhancements Announced

- Matt Faulkner

Motion Computing has put out some changes today in a press release.  They are expanding their partner program, streamlining some SKU's and giving some price reductions along the way.

Partner Program Enhancements:

  • Participation in lead distribution programs;
  • Invitation to the new annual Motion partner conference;
  • Participation in volume incentive rebate programs;
  • Access to marketing development funds;
  • Exclusive, custom marketing promotions.

SKU and Discounts:

  • SKU simplification. To simplify product offerings and help channel partners more effectively recommend the most popular product configurations to end users, Motion has reduced its number of SKUs related to the LE1700. Similar changes will be applied to additional Motion products throughout the first half of 2008.
  • Price Reduction. Motion has implemented price reductions that amount up to approximately $400 on select configurations. These include $200 on 2GB memory upgrades, $300 on 4GB memory upgrades and $50 on the upgrade from a standard display to a View Anywhere(R) display (VAD).

Read the full press release at this link.

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Tuesday, January 22, 2008 2:37:49 PM (Mountain Standard Time, UTC-07:00)
Yay for price reductions.

Boo for "lead distribution." With RoHS in effect, most companies are trying to minimize lead in their products. Motion should be ashamed to be intentionally DISTRIBUTING lead in their products.

Hey, it's a chemistry joke.
Chris Paris
Tuesday, January 22, 2008 3:25:23 PM (Mountain Standard Time, UTC-07:00)
"SKU Simplification," is that what they call it now when they reduce the number of options available?
sbt
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