Adobe Releases Flash 10.1 for Mobiles

Well, at least Adobe is trying to fight back and make some noise amidst iPhone release week. They’ve just announced that they are shipping Flash 10.1 for mobile phones. Supposedly they’ve got 35 companies lined up and ready to go running the following platforms: Android, BlackBerry, webOS, Windows Phone 7 Series, LiMo, MeeGo and Symbian.

OSAdobe is touting the fact that this has been built from the ground up for performance and to keep from draining battery life, but the jury won’t report in on that for some time now. Press release follows:

HBO, Viacom, Turner, Warner Brothers, Sony Pictures, CBS Interactive, USA Network and
Others Ready Flash Content for Mobile

SAN FRANCISCO, CA. — June 22, 2010 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced the release of Adobe® Flash® Player 10.1 to mobile platform partners. Redesigned from the ground up with new performance and mobile specific features, Flash Player 10.1 is the first release that brings the full web across desktops and devices. Mobile users will now be able to experience millions of sites with rich applications and content inside the browser including games, animations, rich Internet applications (RIAs), data presentations and visualizations, ecommerce, music, video, audio and more.

Already the top free app on Android™ Market today, Flash Player 10.1 will be available as a final production release for smartphones and tablets once users are able to upgrade to Android 2.2 “Froyo.” Devices supporting “Froyo” and Flash Player 10.1 are expected to include the DROID by Motorola, Dell Streak, Google Nexus One, Motorola MILESTONE, HTC Evo, HTC Incredible, HTC Desire, Samsung Galaxy S and others. Flash Player 10.1 was also released to mobile platform partners to be supported on devices based on Android, BlackBerry, webOS, Windows Phone 7 Series, LiMo, MeeGo and Symbian OS, and is expected to be made available via over-the-air
downloads and to be pre-installed on smartphones, tablets and other devices in the coming months.

“We are thrilled that more than three million Flash designers and developers are now able to unleash their creativity on the world of smartphones, tablets, netbooks, televisions and other consumer electronics,” said David Wadhwani, general manager and vice president, Platform Business at Adobe. “The combined power of the leading rich media technology platform with millions of passionate creatives is sure to impact the world in ways we haven’t even imagined yet.”

Broad Partner Support
Device and technology partners including ARM, Motorola, Dell, RIM, Samsung, Google, HTC, NVIDIA, Qualcomm, Intel, Microsoft, Texas Instruments, Brightcove and others announced more specifics around their support for Flash Player 10.1 today. Major content publishers including Viacom, HBO, Msnbc Digital Network, Turner, USA Network, Photobucket, Kongregate, Nickelodeon, Sony Pictures, Warner Brothers, CBS Interactive, South Park Studios, Armor Games, cnet.com, Mochi Media, Blitz, Odopod, JustinTV, AgencyNet, Roundarch, RAIN and many others have also started to optimize Flash content to deliver the best possible experience within the context of smaller screens, which includes larger buttons for interactions, layout adjustments for mobile
screens and more.

For details visit [insert Quote Page URL] or m.flash.com, Adobe’s showcase site for optimized Flash content. For more information on how to optimize Flash content for mobile, visit www.adobe.com/go/fmobile.

New High Performance Features
Completely redesigned and optimized for mobile, Flash Player 10.1 delivers new interaction methods with support for mobile-specific input models. Support for accelerometer allows users to view Flash content in landscape and portrait mode. With Smart Zooming, users can scale content to full screen mode delivering immersive application like experiences from a web page. Performance optimization work with virtually all major mobile silicon and platform vendors makes efficient use of CPU and battery performance.

The new Smart Rendering feature ensures that Flash content is running only when it becomes visible on the screen further reducing CPU and battery consumption. With Sleep Mode, Flash Player automatically slows down when the device transitions into screen saver mode. Advanced Out-of-Memory Management allows the player to effectively handle non-optimized content that consumes excessive resources, while automatic memory reduction decreases content usage of RAM by up to 50 percent. Flash Player pauses automatically when events occur such as incoming phone calls or switching from the browser to other device functions. Once users switch back to the browser, Flash Player resumes where it paused.

Industry Analyst Feedback
“Although it is labeled a dot release, Flash Player 10.1 is a significant update that includes a number of new performance and mobile specific features,” said Al Hilwa, program director of the Application Development Program at IDC. “This allows consumers to see a much bigger part of the web and allows developers to bring their Flash platform skills to a much bigger swath of devices.”

“For the past few weeks I have had the opportunity to test an Android Froyo device loaded with a beta of Flash Player 10.1,” said Ben Bajarin, principal analyst at Creative Strategies. “The overall experience and performance of Flash has been impressive. Mobile users now have access to full web pages with rich Flash content on millions of sites. With the new mobile specific features, developers also have an important opportunity to help shape the way Web content, games, touch capabilities and more are presented across platforms and devices as Froyo and other platforms deliver full Flash support.”

Additional Resources
To watch demo videos of Flash Player 10.1 running across devices, including smartphones and tablets, visit www.adobe.com/devnet/devices/demos (insert hyperlink)

Availability
Flash Player 10.1 is expected to be available as a final production release for devices once users are able to upgrade to Android 2.2 “Froyo.” Once upgraded, smartphones, tablets and other devices can be updated with Flash Player 10.1 over-the-air via numerous ways including content triggered downloads, system software updates and on-device app catalogs such as Android Market, Adobe Labs and other venues. The upgrade mechanism will vary by device and device manufacturer. The desktop version of Flash Player 10.1 for Windows, Mac OS and Linux is available on https://get.adobe.com/flashplayer/ today.