I’m still not sold on Microsoft’s ‘A Phone to Save Us From Our Phones” messaging, but the recent ads are some of the best we’ve seen from Microsoft for quite some time. In this one-minute ad, Microsoft pokes fun at smartphone users who ignore the real world in favor of focusing on their smartphones. Microsoft’s answer seems to be an improved smartphone home screen that displays more info than we’re used to, but the message is probably lost on the average consumer.
What this ad, and the ‘Really’ ad do is entertain viewers and get them to chuckle while seeing the Windows Phone 7 logo. No device specs, no carrier branding or other details. My guess is that Microsoft is just warming up and we’ll see more salesmanship in future Windows Phone 7 ads.