Are You Ready For Movie Rentals Online?

This has been rumored, hoped for, and forecast for some time now and it looks like it is going to come to pass. The Financial Times is reporting that Apple is going to start “renting” movies on line through its iTunes store. Apparently an announcement is scheduled for MacWorld in a few weeks, so you never know, it might not happen. But FT.com is reporting that the deal is with 20th Century Fox, and that there is also a component of this that uses Apple’s Fair Play DRM technology to allow consumers to purchase a DVD in a store and then rip it to their computer or iPod. (Like that doesn’t all ready happen.)

So, would you rent movies online?