New Apple TV Release: 4 Things to Expect & 4 Things Not To

In September, Apple confirmed the new Apple TV release date for late October. Earlier this week, Tim Cook reaffirmed those plans. There are still lots of question marks though and today we want to outline a few things to expect from the Apple TV 4 release.

Last month, during the iPhone 6s launch event, Apple finally confirmed a brand new fourth-generation Apple TV that is currently known by two names: Apple TV 4 and new Apple TV. Apple simply calls it Apple TV.

The company’s new Apple TV 4 has been years in the making. The last version of the Apple TV, Apple TV 3, arrived all the way back in 2012 alongside the iPad 3.

The new Apple TV comes loaded with new features including a new and improved remote, a collection of applications that goes beyond the stock software, and an affordable price tag that starts at $150. It’s a nice package and it’s a device that many consumers are planning to buy in October.

The new Apple TV release is now confirmed for next week though Apple still hasn’t filled consumers in on all of the important details. Important information like the new Apple TV release time remain a mystery even now.

With those questions in mind, we want to take a sweeping look at a few things we expect from new Apple TV pre-orders, the Apple TV 4 release date and what we expect in the weeks after the new Apple TV release.

New Apple TV Release Time: What to Expect

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New Apple TV Release Time: What to Expect

When Tim Cook confirmed the start of Apple TV 4 sales, he said that sales would start on Monday. Unfortunately, he failed to mention an exact new Apple TV release time. It's now Friday and the release time is still up in the air. 

Nothing is confirmed but our expectation is that Apple will skip midnight pre-orders and put the Apple TV 4 on sale Monday morning. Similar to what it did with the new 21.5-inch Retina iMac it released earlier this month.

If Apple was going to kick off pre-orders at 12:01AM PT on Monday, we think it would've given consumers the heads up during the working week, not on the weekend when loads of people are outside and off their phones and computers. 

Expect the Apple Store to go down for a short while before Apple opens up new Apple TV pre-orders on Monday morning. A midnight pre-order would be surprising. 

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