Forget market share. Microsoft is trying to hang on to whatever mind share it can. It looks like Redmond is dusting off the I'm A PC advertising theme with some new twists in order to stay relevant.

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Microsoft is at it again, this time unleashing Giampaolo on a laptop hunting trip. He's given $1500, finds the Mac sexy, but passes on it due to a desire to pay for computing power - not "brand".

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I love personalizing my Tablet PC with various stickers. In my opinion, they kind off show off a person's personality and what they are in to, where they've been, etc.

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Herushan is a PC. He's a convertible.. - Herushan I am a PC, and I can convert between input modes. I am an Lenovo X61 Tablet that spends its days taking notes and nights writing papers, surfing the web, or playing games.

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MobileMan is a PC. He likes to communicate with his friends - MobileMan I am a PC. I am a PC because I have never been something else.

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C-141XLer is a PC. It is helping him restore his life. - C-141XLer I'm A PC because: Mostly I'm a TabletPC for without it, I would not be able to continue in school.

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Here is GoodThings2Life, winner number 3 from our I'm A PC contest. He's a multi-talented PC, redesigning himself to fit the situation. - GoodThings2Life I'm a PC. In fact, I'm a brand-spanking new Dell Latitude E6400 PC completely maxed out with all the goodie...

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All the ‘I'm a PC' commercials inspired some people at WIPTE 2008 this year to do a little video for themselves Check out the ‘I'm a Tablet PC' video from the conference.  Nice work by all involved with putting this together...

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Here is winner number 2 from our I'm A PC contest. He's a PC and is a teacher. - Steven Holman I'm a PC. In fact, I'm a Tablet PC.

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Here is winner number one, from our I'm a PC contest, dreaming of the possibilities in the future. - Amitai Rosenberg I'm a future HP 2730p(maybe HP 2750p?): I have Windows 7 and Multi Touch. I'm lighter than my older brothers- I weigh only 2 pounds! I have ...

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Kudos to the following folks who are mighty proud to be a PC. They'll each receive an exclusive Microsoft "“I'm A PC” t-shirt and get their story published on the front page of GottaBeMobile.com. GoodThings2Life Herushan MobileMan Utkarsh Seth ...

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We've got some great entries in our "“Are You a PC"? contest, but it wraps up on Friday, Oct 31. Head on over and get your entry in before it is too late: http://www.gottabemobile.com/2008/10/20/gbm-contest-are-you-a-pc/.

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Are you a PC and want the world to know it? Well, today is your lucky day. We want to hear your story about why you are a PC, what kind of PC you are, what makes you unique, etc.

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And you thought political ads were rough this time of the year. Microsoft's attempt at wrestling back some of its image with a $300 million ad campaign stuttered a bit at the beginning but then seemed to gain a little respectability recently with the 'I'm a PC' campaign...

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