After Experiment with Gold, Apple Banking on Sapphire

iphone-5s-home-button

After a rather successful experiment with the gold hue iPhone 5s (reviewed) globally, Apple is turning its attention to sapphire, a crystal gem that’s currently used on several different components on the iPhone smartphone. Apple has signed a multi-year agreement with GT Advanced Technology to produce and manufacture sapphire in Mesa, Arizona in a new […]

Locked In and Loving It: How Apple’s Master Plan Paid Off

happily locked in ios

Yet another perk for Apple’s using a closed ecosystem is that every purchase users make is a little commitment to their platform. With each iOS user having invested an average of $100 in apps, according to AppleInsider, it’s looking like Apple’s “customer loyalty” is in no danger of falling any time soon. But this “loyalty” […]