HTC One Will Be HTC’s Only One in 2013


Though some are saying that HTC’s recently announced HTC One flagship smartphone bears a lot of physical similarities to Apple’s iPhone 5, there may be more in common between the two smartphone rivals under the hood. According to HTC, the HTC One will be HTC’s one and only flagship smartphone under the One branding for […]

Fujitsu Stylistic S01 Is An Android Smartphone for Seniors


We’ve seen cell phone service like the Jitterbug targeted at seniors and those who have trouble pressing small numbers on a phone, but Fujitsu’s Stylistic S01 for carrier Orange is the first Android-based smartphone that’s designed and targeted for the elderly. The handset is scheduled to debut in June in France, and the concept may […]

Google Planning Retail Stores to Compete Against Apple, Microsoft


Following Apple’s lead and Microsoft’s later foray into the retail space, it is rumored that Google will be opening its own retail stores to compete. This would be a first for Google–an expansion from a web URL to a physical address–as it tries to push further into the consumer space. Official Google retail stores are […]

First Droid DNA Ad Forgets Biggest Selling Point

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Last night, Verizon released the first advertisement for its latest Droid-branded smartphone, the 5-inch Droid DNA. The commercial has all the charactertistics we’ve come to expect from ads promoting Droid devices. Robots, an ominous voice, no dialogue, and a setting in the future, all of which have been used to sell Verizon’s devices to consumers. […]

It Doesn’t Take a Genius: Samsung Goes on Offensive With Anti-iPhone 5 Campaign


Over the weekend, Samsung has taken to the web and print advertisement to take on Apple’s newly announced iPhone 5–which will start shipping this Friday–with a new campaign titled ‘it doesn’t take a genius.’ Samsung is not only highlighting the major differences between its own Android flagship Galaxy S III smartphone with Apple’s latest iPhone […]

Samsung Galaxy Note 10.1 Ad Enlists James Franco


Taking a page out of Apple’s book, Samsung has a released a new Samsung Galaxy Note 10.1 commercial that uses elements of quirkiness and a famous actor. In the case of the Samsung Note 10.1, it’s not Martin Scorsese or Samuel L. Jackson showing off the device’s capabilities, it’s actor James Franco. In the commercial, […]

Samsung Sold 10 Million Galaxy Note Phablets


Since Samsung had popularized the phablet category by introducing its 5.3-inch Galaxy Note late last year, the company has managed to move over 10 million units of that category-defining smartphone. After broad appeal in foreign markets, the Galaxy Note 5.3-inch was introduced to U.S. audiences earlier this year through 4G LTE carrier AT&T and more […]

Google Expected to Sell 6-8 Million Nexus 7 Tablets This Year


The $200 price point seems to be the sweet spot as far as tablets are concerned. When Amazon launched its Kindle Fire slate, it caught the world by storm at that price and now Google is launching its highly commended Nexus 7 tablet at the same price. According to supply chain data, Google is expected […]

Motorola’s Droid RAZR Maxx Now Top Seller at Verizon


It appears that Apple’s iPhone is beginning to lose momentum at Verizon Wireless where Motorola’s Droid RAZR Maxx smartphone is now the top selling smartphone as of the June quarter, edging out Apple’s iPhone models. Though the Android-powered Droid RAZR Maxx has gained the top seat at Verizon Wireless, the iPhone is still the top […]

HTC EVO 4G LTE: First Commercial


Sprint’s HTC EVO 4G LTE, which is set to arrive in-stores tomorrow on June 2nd, has finally made an appearance in a TV ad that show cases both the device itself and the features that will be coming along with it. The advertisement comes shortly after the device finally cleared U.S. Customs after a patent […]

New Samsung Galaxy S III Ad Hits the Mark

Galaxy S III

Those in the United States still waiting on an official Samsung Galaxy S III release date will want to take a look at the lengthy new commercial that Samsung has released for its smartphone. One, because it’s good and two, because it dives into great detail. For well over a year now I have been […]

Lumia Now Overtakes Droid On Google Search


It looks like in under a year since Nokia had debuted the Lumia series of Windows Phone devices, the Lumia brand is now gaining mind share against more stablished product lines, such as Motorola Mobility’s Droid series based on Google’s Android operating system. According to the latest Google search statistics, it appears that the search […]

The Worst Mother’s Day Gadget Marketing Campaign…Ever

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Mobi must be very desperate these days. The company just launched a campaign encouraging family members to eavesdrop on each other with its Pure Sounds baby monitor and use what they hear to¬†embarrass¬†their kids in public. What a wonderful promotion for Mother’s Day. We receive hundreds (sometimes thousands) of pitches every week here at GottaBeMobile, […]

Samsung Galaxy S III: First Commercial

Galaxy S III

To coincide with the official launch of the Samsung Galaxy S III, Samsung has released the first official advertisement for the device, a device that the company says is “Designed for Humans.” That theme is evident in the Galaxy S III’s commercial where Samsung shows how the device can fit into the daily, human existence. […]

Verizon Revives “Droid Does” Ads


Verizon has released a new “Droid Does” commercial only this time, it has decided to ditch the robots and the explosions and the action for some real life scenarios with actual humans using Droid devices. In the new ad, which shows off the Motorola Droid 4, Motorola Droid RAZR and Motorola Droid RAZR MAXX, Verizon […]

Samsung Distances Itself From ‘Wake Up’ Promo Outside Apple Store


A recent guerrilla marketing promotion outside an Australian Apple retail store was believed to have been orchestrated by South Korean rival Samsung, but the Android Galaxy-maker has now said that it was not responsible for the promotion. The marketing stunt involved a large black bus and a cadre of people wearing cloaked in black attire […]

Apple Stores Begin Targeting iPad at Children


Apple is beginning to more aggressively target its consumer-centric tablets at children with the iPad at the children’s table at its retail stores. The space on the children’s area at Apple stores was previously occupied by the company’s iMac home desktop computer, which highlighted the versatility of the computer in handling educational software, games, and […]

Samsung Hires Protestors To Tell Apple Fans To “Wake Up” (Update)

Samsung Wake Up Protestors

Samsung’s obsession with Apple is getting worse as the company is now hiring marketing agencies to stage protests outside Apple stores in Australia. According to Mumbrella, courtesy of Android and Me, the marketing agency Pulse dispatched a group of protesters to stand outside Apple stores chanting at those inside to “wake up.” The protesters didn’t […]

Samsung Ditches Roman Numerals for Galaxy S3?


It’s still unclear if Samsung will debut its third-generation Android flagship smartphone as the Samsung Galaxy S III or the Galaxy S3, but according to the Samsung Unpacked Mobile 2012 app available on Google’s Play Store, it appears that the smartphone is listed as the Galaxy S3. A departure from the Roman numeral in the […]

The Three New Flavors of Windows 8: Windows 8, Windows 8 Pro, Windows RT


Microsoft has been known–and mocked–in the past for its numerous and often times confusing variants and versions of its Windows release, encompassing students, home users, professionals, corporate users, and enterprises. With Windows 8, the company is simplifying its releases, taking its Windows 8 release down to just three variants to address various users. For the […]