Netflix Backtracks and Kills Qwikster

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Boy, things must feel like a riding a roller coaster at Netflix these days. The popular service has both garnered praise and taken hits for trying to move more towards streaming video in place of its DVD by mail business. When it announced a price change customers were not all that happy. When it announced […]

Qwikster Makes Me Think of Chocolate and Bunnies, Not Movies

Quik rabbit reminds Qwikster Netflix

As a loyal Netflix subscriber I’m baffled by today’s rebranding of its DVD delivery service. I understand the need to adapt a business as the times change, but the name Qwikster doesn’t do anything for me except remind me of commercials from the 1980s. Back in the 1980s, kids my age were bombarded with commercials […]