AT&T’s Social Experiment Targets Hip and Young With New Reality @SummerBreak Series

Image via AT&T

AT&T is freshening up its image with a hip and young marketing campaign that centers around a new social experiment called¬†@SummerBreak. Part reality series, part interactive social media,¬†@SummerBreak could be described as a web-based reality show that follows a group of Southern California high school graduates as they spend their last summer together. “Beginning June […]