Malls Plan to Track Black Friday Shoppers Via Cell Phones

Black Friday Mall Cell Phone Tracking

As you head to the mall on Black Friday, you may be surprised to see signs that the mall is tracking your movements throughout the stores. Malls in California and Virginia have posted signs throughout the mall, warning shoppers that their movements throughout the mall will be tracked on Black Friday. The two malls will […]

Finally a Reason for TV Companion Apps: Shopkick Delivers Deals While You Watch

shopkick

TV companion watching apps have been around for a while now, especially on the iPad, but for the most part users don’t get anything other than some extra that will be on YouTube the next day. Now, Shopkick will be delivering discounts to your smartphone while you watch TV. The technology is being shared with advertisers at the CW Upfront Awards […]