Windows Phone 6 Starter Edition? Seriously?

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This might be hyperbole, but I’m going to claim Windows Phone is the most poorly executed rebrand in recorded history. Not only are there two versions with really long, partly nonsensical names, but now comes word of a third with an even longer name: Windows Phone 6 Starter Edition.

WP7S looks great, horribly branded

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Beautiful. That’s the one word I would use to describe the new UI on WP7S. I’d called for Microsoft to use Zune 2.0 as the basis for the rebirth of Windows Mobile (starting way back in Oct ’07), and they did not disappoint… except with that horrible name.