Likelihood of Purchasing CE Devices: men vs. Women Q4 2011

Women Outpace Men In Digital Habits, Buying and Engagement

The old stereotype that women are less engaged with technology than men is just that: a stereotype. And, according to research by Parks Associates consultants, untrue. Not only do women engage more online, they're also more likely than men to buy "hot" tech products and use them for sharing and consuming media. The study says that once women buy a product, be it a smartphone, tablet, TV or laptop, they become heavy users. Not just of the "practical" aspects of the device, but utilizing all of the features available.