The old stereotype that women are less engaged with technology than men is just that: a stereotype. And, according to research by Parks Associates consultants, untrue. Not only do women engage more online, they’re also more likely than men to buy “hot” tech products and use them for sharing and consuming media. The study says that once women buy a product, be it a smartphone, tablet, TV or laptop, they become heavy users. Not just of the “practical” aspects of the device, but utilizing all of the features available.
Leaked images of the HTC Bliss–or what we lovingly refer to as the ‘Droidette’–smartphone have begun to surface. The HTC Bliss is a codename for a smartphone that HTC and Verizon are rumored to be developing that would target the female demographics. The HTC Bliss will be an Android smartphone that will be targeted at […]
Verizon Wireless will be targeting its female subscribers with a special Android smartphone geared at women in the form of the HTC Bliss. In the early days of its Droid marketing campaign, the carrier had targeted its Droid brand towards male users and the Pre Plus with webOS towards female users in its television commercials […]