The Ad Wars Continue Between Apple and Microsoft

And you thought political ads were rough this time of the year. Microsoft’s attempt at wrestling back some of its image with a $300 million ad campaign stuttered a bit at the beginning but then seemed to gain a little respectability recently with the ‘I’m a PC’ campaign. But the brains behind Apple’s image makers decided to strike again. The latest round of ads from Cupertino focus directly on Microsoft’s campaign itself, and cut pretty effectively in my opinion. Microsoft really needs to make some fundamental changes in how they approach this if they don’t want to permanently become the Rodney Dangerfield of the tech sector.