Verizon Unlimited Data Price Hike: What You Need to Know

This week news has emerged that Verizon plans to increase the price of their old unlimited data plans for existing customers. Unlimited data is no longer an option from Verizon, where users can eat up as much internet activity as their hearts desire, but some are still “grandfathered” into old plans with unlimited data. However, come November, those plans will automatically see an increase of $20 per month, and here’s what Verizon users need to know.

Back in the early days of the iPhone, or even dating as far back as Alltel, customers had truly unlimited data on Verizon Wireless. Being able to stream as much Netflix, YouTube, or download and video chat as much as they’d like with no overage fees. Today though, Verizon and most carriers offer tiered data plans with caps, like Verizon’s current S/M/L/XL data plans for families.

If you’re one of the millions of users that have been with Verizon Wireless for ages, you may have an old unlimited data plan, and have been holding on to it for a long, long time. Verizon hasn’t offered unlimited data since 2011, and on November 15th they’ll be raising the price, to try and get customers to switch away from these old plans.


On October 15th Verizon will start letting customers know that grandfathered old unlimited data plans will be getting a price increase. Currently millions of users pay over $100 for 10-15GB of data, but old unlimited plans are only $29.99 a month. Which as you can see, is extremely lucrative and why customers have been using loopholes to keep unlimited data. In November they’ll be seeing a price increase on their bill, and here’s what you need to know.

What to Expect

On October 15th Verizon will notify customers with unlimited data that starting on November 15th (giving you one month to decide) that their current old unlimited data plans will be automatically increased to $49.99 a month. Adding $20 a month to your bill. They don’t want to be the bad guy and get rid of it completely, especially considering others like Sprint still offer unlimited data.

On November 15th customers can choose to keep those old unlimited data plans and pay an additional $20 a month, or switch to one of Verizon’s many new options. Currently the highest is 18GB of data a month, for $100, but for each phone that uses that data you’ll be charged another $20. So two lines with 18GB of data will be $140 per month, and so on.

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On November 15th users will have to decide if they want to switch to a new plan and maybe merge them with friends or family members, or keep unlimited data and pay $49.99 a month, rather than $29.99. This doesn’t count what you’re paying for unlimited text and minutes with these old unlimited data plans from 2011. Back then text and calls were separate.

Who is Affected

From what we’re hearing around the web, Verizon isn’t making this change for everyone, and instead this currently only affects those who are out of contract. And considering Verizon hasn’t offered contacts with unlimited data for over two years, most aren’t in contract, unless they used the loophole mentioned above.

If you are no longer under a 2-year contract with Verizon, and have an old grandfathered unlimited data plan, you’ll receive this notice.

Who Isn’t Affected

If you have an unlimited data plan and are still under contract, this price increase won’t affect you. However, once your contract expires, the increase of $20 will arrive, and you’ll have similar options to those outlined above, or whatever Verizon is offering at that time.

According to Droid-Life Verizon isn’t making this change for too many accounts at this time. Those with employee discounts, ECPD, CLEU and Government customers will not be affected. Nor will old plans from the Alltel days. Like the Legacy Alltel SmartChoice plan. These will not see a $20 increase on their bill, and you’ll be able to keep the truly unlimited data you’ve been enjoying for years.


For the past few years those with unlimited data plans were unable to upgrade, and get a new smartphone with a 2-year agreement. Instead, in order to keep unlimited data customers had to buy their new smartphone out right, at the full retail price. Or upgrade to a new tiered plan and get a phone on contract. Verizon offered no way to upgrade, get a 2-year plan with a discounted phone, and keep unlimited data.

With this change, Verizon will allow for upgrades. What this means is those out of contract with an unlimited data plan, after November 15th, will be able to upgrade through Verizon’s device payment plan and get a new smartphone for $20-$30 per month. You’ll now be paying $49.99 for unlimited data rather than $20, but be able to get an upgrade through the payment program.

This means customers will have a monthly payment for their smartphone, on top of the monthly payment for wireless services. And while all of this is relatively bad news, this could have happened years ago, and at least Verizon is now allowing for upgrades.

It’s all a bit confusing, but what this all means is those on Verizon with old grandfathered unlimited data plans will be seeing some changes soon. Well, as long as you’re not under contract.