New App Store Design in iOS 11
Apple wants to make it easier to find apps and games that you want and to stay on top of your favorites with more details about your games and apps.
This starts with Today, a new view that walks through stories and content about apps that you use and may find interesting.
There is a dedicated tap for Apps that shows you new apps, recommended apps and hand-picked apps that you should check out.
The Games tab includes new releases, key updates, videos, tips and much more. You can also stay on top of the newest info for games and apps on the updated app page.
In-App purchases get a new prominent place with the potential to be featured on the Today, Games and Apps pages to highlight new characters, features, and upgrades.