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AT&T Plays Bait and Switch with Promises of New iPhone 3.0 Glory

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att_-new-iphone-will-be-hot-son-_-boy-genius-reportThe Boy Genius Report published a list of supposed new features for the next iPhone yesterday, attributing it to a “confirmed” very high muckety muck in the AT&T chain of command. Not much secret that there will probably be a new iPhone this summer. That only makes sense. There’s also a mention of a $99 3G Netbook not running Windows heading our way as well. Again, not a surprise.

What’s interesting is that AT&T, while talking about UVerse and a few features that relate directly to its service, focus mostly on how great the phone will be. Frankly, I’d expect no less from a new iPhone. What I’d rather hear is how AT&T is going to deliver on its promise of upgrading its network and making its service live up to its marketing hype in both rural and urban areas.   But then why talk about something you’ve got no intent on delivering when you can focus on a new shiny gadget? It’s that old circus trick, don’t look at the man pulling the wires, just watch the pretty acrobats.

I spoke recently with one of the reps at the local AT&T store and reminded him that last summer the promise was 3G in our area (Northern Shenandoah Valley of Virginia) was the end of 2008, no later than the end of Q1 2009.   When I asked him about that conversation, all I got was a “we can’t say right now.” Don’t get me wrong, I don’t place much stock in sales pitches, but I do find the change in language interesting. AT&T needs to get its act together in my opinion, but I guess they are counting on folks lining up for the new gadgets. When that happens you don’t have to worry about making good on your promises.

In any regard here’s the list of supposed new features with editorial comment from BGR

  • New iPhone announcement around mid-June (duh)
  • New iPhone will be faster and have a more seamless experience unmatched by any device (could be just talking about 3.0, but we think it’s also a new iPhone)
  • U-Verse iPhone application; will allow control of your home DVR (play, pause, rewind, etc.)
  • The annual iPhone launch is ““becoming a tradition.”
  • Nothing official is being confirmed, but they said that people should prep for an exciting time this summer.
  • AT&T is said to be working with Apple to create a unified product with an unparalleled experience across all their products and services.
  • Apple’s 3.0 software should tell us where the iPhone platform is going uh, k?
  • They said customers shouldn’t need to choose from AT&T’s high-end devices because of features, they should choose based on preferences. The gap in capability should be filled with the new iPhone. Ok, bets on slide out QWERTY, autofocus camera, video sharing, blah blah?
  • Seems like the higher speed HSDPA (7.2Mbps) is being hinted at too which should confirm the earlier rumors of the new Infineon chipset.
  • The $99 3G netbook will start selling this summer, and the first one won’t be a Windows OS.

Warner Crocker is a professional theatre director, producer and playwright and also a Tablet PC enthusiast. He is also a Microsoft MVP for Tablet PCs. Send email to Warner. You can follow him on Twitter or Google+

4 Comments

  1. Sumocat

    03/24/2009 at 9:04 am

    A leak is not a company announcement, much less a promise.

    • Warner Crocker

      03/24/2009 at 9:21 am

      You are correct Sumocat. But if you think this was done unintentionally I’ve got a bridge to sell you. And having a sales person say one thing and then change the language several months later to essentially a “no comment” is another. I love naivete.

  2. Sumocat

    03/24/2009 at 10:18 am

    You’re the one trusting BGR, not me. No one needs a source to predict a new iPhone is en route. Anyone who knows Apple (and I think BGR does) figured that out already. I think BGR is primarily piggybacking on that highly likely event and stuffing in filler to grab more attention.

    That’s not to say he didn’t get a confirmation from someone at AT&T (who could have been anyone), but he likely went looking for that confirmation, which can be answered with a yes/no response and no details. Looks to me like the only one promising new iPhone glory is BGR (I predict new iPhone, not necessarily glory).

  3. JimAtLaw

    03/25/2009 at 2:42 am

    I’d happily kick in $100 to AT&T to fix its network so that it didn’t regularly drop from 4 bars to zero and drop calls at my house… as for buying another phone that drops calls all the time, I don’t think so.

    Apple, I was wowed by your interface, enough to drop Verizon after years with them, but am now about ready to give up on you for going exclusively with a subpar network provider.

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