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Reaping What You Sow: Reviewers Use iDon’t Ads as Review Critieria for Droid

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droidEveryone was entertained by the iDon’t ad campaign that Verizon launched taking broad smacks at the iPhone. But in many ways the ads invited as much criticism as it did snickers. Verizon and its ad agency might be second guessing that this week as the reviews of the Droid begin to trickle out in the major media. Walt Mossberg, David Pogue, Andy Ihnatko, and I’m sure others all refer to and use that ad campaign in their reviews. Whats interesting, is that if you read the reviews, they say some very positive things about the Droid, but those positive comments get somewhat lost in the comparisons to the iPhone.

On another intriguing front featured in several of these reviews, both David Pogue and Walt Mossberg seem intent on creating a new class of phones. Pogue calls the newer class of phones (including the iPhone) App Phones (he solicited suggestions from his Twitter followers); and Mossberg calls them super-smart phones. That’s all we need is more naming confusion.

Warner Crocker is a professional theatre director, producer and playwright and also a Tablet PC enthusiast. He is also a Microsoft MVP for Tablet PCs. Send email to Warner. You can follow him on Twitter or Google+

3 Comments

  1. GoodThings2Life

    11/05/2009 at 6:16 pm

    In fairness, David and Walt are iPhone fanatics and hardly objective when it comes to technology reviews.

    At least Gizmodo, which is also a bunch of Apple-worshipping fan, has had very favorable Droid reviews.

  2. Ben

    11/05/2009 at 9:26 pm

    In my review of the Droid, I proposed these new phones be called “Phones that don’t suck and that let you do a lot of useful things besides talk and send over-priced SMS.”

  3. Joe T.

    11/07/2009 at 11:13 am

    And Andy Ihnatko is also a big Apple fan, a regular on the Mac Break Weekly podcast with Leo Laporte.

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