Borders Joins eBook Wars by Partnering with Kobo

kobobordersEverybody into the pool!

Borders has jumped into the eBook wars by partnering up with Kobo, a spinoff from Indigo Books & Music, a Canadian publishing company. And yes, they are planning an eBook reading device, along with applications that allow readers to access books via the most popular smartphones initially offering 1.8 million free books from the Internet Archives and 200,000 titles at $9.99 each for eager readers in the US, Europe, and Asia.

The web service is already up and running on and is promised to be up on in the Q2 of next year.

Via The NY Times Bits Blog