Apple To Place Second to Amazon in Race for Cloud Music Storage

Let’s call it short memories. The Interweb is jumping up and down this afternoon reporting and re-reporting a Reuters story that Apple will beat Google to the punch in terms of offering a cloud based music streaming service. At least that’s what the headlines and the leads all say. Scroll down the story a bit and you see mention of Amazon’s move several weeks or so ago to launch its own cloud music streaming service for Android phones and through browsers everywhere. Yeah, Amazon got the music labels upset and they are now negotiating, but that was obviously a part of Amazon’s strategy to begin with.

Regardless of how those with short memories are playing this, the news from Reuters is that Apple is apparently ready to go with its online streaming service, supposedly using that big data farm in North Carolina, and that Google seems to be stalled a bit in negotiations with the music labels.