Sprint Customers Can Bid Farewell to The Oprah Show, Say Hello to Cats and Follow NASCAR

The Oprah Show is coming to a close after 25 years and Sprint is offering a way for Oprah Winfrey fans to say goodbye. The wireless carrier’s put together a group ‘card’ that lets Oprah fans upload a photo and add a message. The card will presumably be forward to Oprah herself at some point.

While the end of the show is a big deal to a lot of Oprah Winfrey fans. But if you’re like me, the end of the popular daytime TV show won’t have the slightest impact on my life.

You can see the card for Oprah and add your picture to it at this Sprint.com landing page.

So why am I mentioning it here on GottaBeMobile? Because I find it interesting to watch the lengths carriers will go to attract new customers or keep the ones they already have.

In the United States we have four major wireless carriers, two of which are in the middle of getting hitched. In a country with so few wireless options, each of the carriers have to try and be all things to all people. Sprint, Verizon, AT&T and T-Mobile have to take a shotgun approach to marketing.

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Sprint can’t just go after the Android geeks or early adopters. Sprint needs to appeal to the millions of women that grew up watching The Oprah Show with their moms and have raised their kids with at least some input from Oprah and guests. Sprint needs to make the most of it flagship NASCAR sponsorship by pumping out ads and apps that appeal to the throngs of gear-heads that would rather watch colorful cars drive in circles for 500 miles than watch Oprah hug a celebrity.

Sprint’s run ads that appeal to parents like me, but it also needs to appeal to ‘pet parents’ by running 4G ads that encourage posting pictures and videos online.

While geeks might scoff at the Oprah, cat and NASCAR promos, the truth of the matter is that the average American can relate to this kind of marketing a heck of a lot more easily than the countless jargon-filled technology ads that are currently running.

Verizon is currently running a TV ad called ‘The Showdown’ that I find interesting. It’s filled with a bunch of terms that most people understand and the buzz words zoom right by a dumbfounded mom. Geeks already know that the Galaxy Tab and Xoom can run Flash and that the former tablet is 4G LTE upgradeable, so I’m not sure how much they will get out of this commercial. Moms that may be interested in getting a tablet are simply having their fears confirmed that shopping for a tablet can be complex.

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Am I signing the goodbye card to Oprah or rushing out to buy a new phone from Sprint because of its current marketing activities? No, but it’s nice to see that the wireless carrier is covering all its bases. It’s also a nice reminder of why Sprint and other carriers can’t simply trumpet the latest technology for geeks’ sake. The average consumer worries about buying a phone once every two years or so. There are millions of people out there that are shedding tears over a show they’ve watched virtually every day for two and a half decades.

Comments

  1. Valerie Wade says

    I will miss you forever Oprah! Because of you l went to school after my children were grown. With gone you at 4p.m. it’s like a death has taken place in my family!!! I will truly miss and I LOVE YOU FROM THE BOTTOM. OF MY HEART!!!!!

  2. Melissamontgomery30 says

    I love u I have never got to meet u and like I have to over come many stones its because of u im in the medical field and will be finish school in august you gave me strentgh and courage you have help me know ita possible one day hope to meet you I love u from the bottom of my heart and may god bless you with all my love melissa montgomery in charlotte nc

  3. Loisblakey says

    Hi Oprah!  This is Loid Blakey of Springfield Mo. My family and I love you. May God continue to bless you and your familly.

  4. Shari242 says

    Farewell Oprah you will be sorely missed. T.V. Life will never be the same again. You have given us all alot to ponder on and many instruments to do good with in our lives. Thank you so much for giving so much of you to us. May God continue to bless you and you continue  blessing people. We must learn to pay it forward.

     We love and will miss you : 0

  5. Bdennis7 says

    Hi Oprah my silent friend !
    I will miss u very much u are so much more than i could have ever imagen u or any black woman could ever be, but when i think of u and think of characters in the bible i know that our God is truly even the more and awesome God. Now i want to know so many things about u but please tell me will u and Sted jump the broom what else will be more phenomenal i love and respect u and will continue to pray for u and families
     Barbara Dennis Chas,SC.  God keep u

  6. Frankie J. says

    Thank God we have had you for 25 years and the lessons we learned.  I am thanking God for your success in the coming years as I know they will be great!  May we continue to learn from your find example and the lessons you teach. fjc

  7. Nanook88 says

    Oprah, The only thing I can think of to say is just THANK YOU!!  Thank you for teaching s all.
    ChristineC. Dayton,Oh.

  8. Reah1980 says

    Hello Oprah….I wanted to let you know that, I loved your show and I will be missing you and your show…I also want you to know I am a better because of you! No one has inspired me like you, I’m not rich but very happy in myself and life….Thank YOU Oprah!!! Reah

  9. Lesleyanndick says

    Ms Oprah, you have made me look at life in a different way, I have realised that by giving to one, God blesses you to give unto Nations. Your worth is trully above all riches. Thank you for changing and touching the hearts of others. God bless.

    Ms L S Dick
    South Africa

  10. Fyzool Mohammed says

    hi oprah.i have truely missed you.i started watching your show when i was living in TRINIDAD.now iam living in florida never stop watching your show i have learned a lot from you .MAY GOD BLESS YOU AND GIVE YOU LONG LIFE you are an angel in disguised .FAIZ.

  11. Fyzool Mohammed says

    hi oprah.i have truely missed you.i started watching your show when i was living in TRINIDAD.now iam living in florida never stop watching your show i have learned a lot from you .MAY GOD BLESS YOU AND GIVE YOU LONG LIFE you are an angel in disguised .FAIZ.

  12. Jasonferguson says

    hi oprah thank you very much for being there for every one from jason dats me my lil girl jasonique we r from nassau,bahamas

  13. Jasonferguson says

    hi oprah thank you very much for being there for every one from jason dats me my lil girl jasonique we r from nassau,bahamas

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