Now This is A Digital Wallet – Google Wallet’s Potential [Video]

When Google Wallet was announced, I outlined 8 reasons it could succeed, including the ability for merchants to further integrate it with offers and rewards programs.

While Google Wallet is still a dream for most users, Adzag has put together an interesting video showing what Google Wallet could do in the near future.

This is the digital wallet that I want — not just a way to pay for my coffee, but a way to manage my entire digital shopping experience in the real world with coupons, rewards and more all in a central location.

Yes, there will be roadbumps along the way such as merchants slow to adopt, and technological hiccups, but imagine how nice it will be to have a digital wallet that pays, rewards and even clips your coupons.

Google Wallet - PaymentsI asked followers on Twitter who was ready for a digital wallet and received an array of responses, but the most common answer was, “No.”

Troy Frommer said that he, “would definitely use my smartphone as a wallet.” because it is, “one less thing to carry around.” This is a common reason, and one of my top reasons for wanting a digital wallet.

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Josh Baltzell is ready for a digital wallet, but recognizes that it will be a while before any of us can leave our regular wallet at home as he, “still sometimes find businesses that only take cash.”

I think merchant adoption and stability will be the biggest issues that Google Wallet, or any digital wallet needs to overcome.

While a malfunctioning foursquare app will keep you from checking in, a bug in the Google Wallet app will keep you from checking out, which is much more important.

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Via TNW

  

Comments

  1. Anonymous says

    I would sign up but not with my family’s main accounts. I would use an unimportant discretionary account for it.

  2. Anonymous says

    Last year, 332 billion coupons were offered. Use of digital coupons taken from websites like coupons and Printapons is increasing but only 10% most of the coupons are surprisingly from sunday paper

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