Latest Verizon Ad Proves It Has No Clue How to Market 4G LTE
The title says it all. It’s becoming quite clear that Verizon or the company it has hired to do its marketing has absolutely no idea how to market smartphones or the carrier’s 4G LTE network. The Motorola Droid Bionic commercials have been terrible for the most part and the advertising that it has done for its next-gen 4G LTE network, a market that is currently dominates, has been nothing short of atrocious.
The Motorola Droid Bionic is arguably the most powerful phone on the market right now but it’s one that probably isn’t selling as well as Verizon has hoped considering Amazon has dropped it to $150 just a few weeks after its release. And while that probably has a lot to do with timing, the Nexus Prime and the iPhone 5 are in bound, I’ve also argued that it has a lot to do with the dreadful marketing.
Instead of touting the Breakout’s cheap price tag, it’s the cheapest 4G LTE phone on Verizon, or even talking about the benefits of 4G LTE itself, Verizon thinks it’s smart to delve into things like texting and Yelp.
And that’s just the beginning.
The commercial is as cheesy as it gets and it likely won’t resonate with a single person on this planet. It’s mind boggling to say the least and as I’ve said before, it has me extremely worried for upcoming phones like the HTC Vigor and the Samsung Galaxy Nexus which may suffer the same fate as the Droid Bionic.
And that would be an absolute shame, not only for the phones themselves, but for Android and for average users that won’t pick up these gorgeous devices.
I can’t believe I am saying this, what with a grand total of five LTE markets in place, but AT&T has a real chance to take advantage of Verizon’s lack of vision, especially if it can produce a fantastic ad campaign for its upcoming LTE superphone, the HTC Holiday.