Come January 2013 at the Consumer Electronics Show, Samsung may be debuting a new brand image to help it become an international brand, rather than be known as an electronics brand from Asia.
According to rumors reported on BGR, Samsung has hired Nike and Starbucks executive Scott Bedburry to help it with the corporate transformation to become a brand similar to that of Apple, linking the company’s technologically-forward products to lifestyle activities.
Samsung has emerged to become one of the fastest growing tech companies in recent years. It had conquered the mobile market, de-throwning veteran Nokia and emerging as the world’s leader in phone and smartphone sales. It’s HDTV business is also booming and Samsung is gaining traction in the PC space with new tablets, notebooks, and desktop products.
The report says that Samsung’s corporate blue logo will ultimately replaced by a more colorful logo, with each individual color representing a different product or division.
In contrast to Samsung’s move to the more colorful, Apple’s brand re-design in 1998 saw the colorful logo changed to a single-hued silver Apple.
For consumers, however, this will probably have very little impact as Samsung will likely continue to deliver new, competitive products.