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Apple’s MacBook Pro Line Not Refreshed at WWDC

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It may come as no surprise to people who follow the Apple tech rumors that they announced at their annual Worldwide Developer Conference (WWDC) new MacBook Air models. They are based on the 4th Generation Intel Core architecture and are code named “Haswell.” What is interesting is that while many manufacturers are releasing Haswell-equipped computers, Apple did not choose today to refresh their MacBook Pro line of machines.

After the store came back online, an examination of the Apple Store’s MacBook Pro page still shows the “Ivy Bridge” (or 3rd Generation) computers with the Intel HD 4000 chipset. The Haswell machines feature Intel’s latest HD 5000, and also significantly better battery life. This better battery life on the MacBook Air will give what was a 7 hour battery on the 13 inch model up to 12 hours of use now with Haswell.

Haswell

Being a developer conference, it is logical to assume that those developers are interested in the most powerful hardware that Apple sells. Presumably, that is why they teased the new Mac Pro at this event. While the current MacBook Pro units are still powerhouses in their own right, neglecting the professional line at a professional show seems like a glaring oversight for Apple.

The new MacBook Air units also ship with 802.11ac wireless, which is a technology that allows for faster wireless networking than the previous 802.11n hardware. Apple even upgraded their AirPort Extreme and Time Capsule devices to support the technology. A refresh of the MacBook Pro will also presumably bring the addition of this technology to the model.

In the past, Apple has silently refreshed devices during a keynote and not mentioned it. They do that especially when there is a new chipset architecture to take advantage of. With everything else Apple is working on, they may not have had the resources or the time to devote to the MacBook Pro. People holding out on purchasing until today will be disappointed that they have to wait even longer.

 

 

Chad is a writer for Notebooks.com, MotorReview.com, and GottaBeMobile.com. He is a member of the Texas Auto Writers Association and the Midwest Automotive Media Association. He also consults in the Information Technology industry, specializing in Apple, K-12 education, and government systems. He can be reached on Google+ alongside Twitter and Facebook.

37 Comments

  1. rMBP Why Not?

    06/10/2013 at 1:34 pm

    True…I am among the disappointed.

    • Dunerider

      06/10/2013 at 1:40 pm

      Join the club…am also disappointed

      • Mike

        06/10/2013 at 2:04 pm

        I also would like to join your club of disappointed, especially after all the predictions of both Macbook Air AND Macbook Pro being updated.

        • Jay

          06/10/2013 at 2:59 pm

          Fellow disappointed potential owner here. I was excited to take the leap over to an Apple machine with the Haswell powered MacBook pros. Maybe I’ll take a look at the Airs…

          • Oliver Madsen

            06/11/2013 at 2:52 am

            Can I join the club :(?

          • Aaal

            06/12/2013 at 9:34 pm

            Disappointed as well! require one soon but don’t wish to buy a technology when its about to be refreshed… but bam! no refresh lol

    • whyAPPLEwhy

      06/13/2013 at 11:31 am

      Aw… c’mon guys it’s not that bad, look on the bright side…oh, who am i kidding, this is truly a huge pile disappointment! FTS

      With regret,
      Disappointed in California

  2. Dan

    06/10/2013 at 1:46 pm

    As am I….

  3. Lorne Pike

    06/10/2013 at 1:56 pm

    The MacBook Pro with Haswell was the one thing I was really waiting for. Hoping it’s coming soon…

  4. Sarab

    06/10/2013 at 2:05 pm

    MacBook Pro with Haswell process was the only thing I was looking forward in the conference… Disappointed :(

  5. Jon

    06/10/2013 at 2:09 pm

    I am disappointed too. Oh well, I’m switching back to microsoft now after a decade of Apple. I can no longer wait.

    • Geri O

      06/11/2013 at 5:15 am

      So it’s all about the hardware and the OS be damned? No, thank you.

  6. Colin Purves

    06/10/2013 at 2:32 pm

    No macbook pro refresh…. argh. I was so waiting for a refresh today… for a year at least. The current model has so many issues with the underpowered GPU for the retina and I was hoping a refresh would resolve this. Damn it.

  7. Fitto73

    06/10/2013 at 2:39 pm

    Same here. Was really hoping new MBP was being announced today. Another disappointed Apple guy here in the UK.

  8. Troels Larsen

    06/10/2013 at 2:40 pm

    Ack. Haswell Macbook Pros was the only thing I was looking for. I guess my next laptop will be a Samsung Series 9 instead.

  9. John

    06/10/2013 at 2:43 pm

    How disappointing.

  10. Scott Fishkind

    06/10/2013 at 2:47 pm

    I too was waiting for the macBook Pro update before dropping $2,500 on a new one. Ugh, anyone know how long before the Pro would be announced? My current MacBook is over 4 years old and ready to retire.

  11. ZebraJ

    06/10/2013 at 3:05 pm

    I too feel the frustration. My 2009 workhouse MBP will need to chug along for longer…

  12. martin

    06/10/2013 at 3:06 pm

    Very disappointing. I was about to make the switch from Windows, after being with Microsoft since the beginning of the PC. I won’t make that switch now.

  13. Armando J. Pérez-Carreño

    06/10/2013 at 3:39 pm

    So sad… For those considering jumping to the dark side, look at the new Razer Blade Pro, they did update to Haswell + Nvidia GTX 765 and its the first gaming machine that looks this nice…

    • Chad Kirchner

      06/10/2013 at 3:41 pm

      I wish the Blade Pro was not only in the 17″ form factor. That is just too big of a computer for many people, IMHO.

  14. Chad Kirchner

    06/10/2013 at 3:40 pm

    To demo a Mac Pro and not even mention the MacBook Pro really is disappointing when their target audience is paying attention to this show.

    Does lend some credence to Apple redesigning the MBP and just didn’t have time to have something to show. I still would’ve expected a refresh in the current case design though.

  15. Brian

    06/10/2013 at 3:58 pm

    Disappointed also. Looks like a couple people, including myself, are chomping at the bit to replace 2009 models.

  16. Jay

    06/10/2013 at 4:18 pm

    Disappointed too. I was holding off buying a Macbook Pro for my college-bound son. Hate to buy one of the older ones now and have the new ones come out in the fall. Or Christmas. The hardware announcements at this conference seem kind of tentative, strategically speaking.

  17. Tony

    06/10/2013 at 7:24 pm

    The wife saw my MBPr 13″ and wanted her own since it was time for her to upgrade and she didn’t want another Windows based machine, especially Windows 8. Held off purchasing the 15″ MBPr until now expecting the latest upgrades. Very disappointing.

  18. Peter Tran

    06/10/2013 at 10:35 pm

    So sad. I’ve been a PCer all my life. Fell in love with the quality of my roommates MacBook Pro, and was holding off to buy the Haswell version. Why should I hold off now when there are so many nice ultrabooks lining up with this new chip? Damn! Almost switched over. Sorry, Apple.

  19. one

    06/11/2013 at 12:41 am

    Really disappointing. I was postponing my laptop replacement for three months now in order to buy a Haswell + nVidia7xx retina macbook pro. I will have to look at some other brand now (maybe Razer or Gigabyte?). Not the end of the world for Apple though, the majority of their customers will buy an extremely outdated macbook pro now for the sake of buying an apple laptop.

    • Geri O

      06/11/2013 at 5:22 am

      I’d hardly call it “extremely”. And it says something that those folks (like me) are more concerned with the OS than the hardware.

      My late 2001 MBP with 16gigs of RAM and an SSD is no slouch. At all.

      Geri O

      • one

        06/12/2013 at 12:51 am

        I guess we use our machines differently. Btw, speaking of Operating Systems, I was not planning to keep MacOSX installed.

  20. Mackey18

    06/11/2013 at 2:35 am

    I have to admit, I was genuinely distraught by this so much so in fact that I was on a downer the whole way through the, what was actually an amazing, iOS 7 announcement. I was holding off for the rMBP and now my almost dead, late 2008 MB is going to have to survive a little longer.

  21. Geri O

    06/11/2013 at 5:20 am

    I’ll admit, I’m quite happy with my late 2011 MBP17″, especially with a 500gig SSD and 16gigs of RAM. I’m not chomping at the bit for a new MBP, especially since I can’t get another 17″.

    However, it amazes me that some of you would go to a PC that had whatever magic hardware you wanted and then have to deal with Windows???

    Whatever. I wish you well.

    Geri O

    • one

      06/12/2013 at 12:59 am

      From wikipedia: “Personal computer: a computer whose original sales price, size, and capabilities make it useful for individuals. Commonly running either Windows, OS X or Linux.”. Better educate yourself first.

      Good luck with your easily-transportable desktop and MacOS! :D

  22. Ron Paulk

    06/11/2013 at 7:43 am

    Yep! I just knew we would get a new MBP and am ready to buy. I skipped over all of the other announcements looking for the MBP. Well, my current MBP is just two years old, I will wait and maybe Apple will drop a surprise update still yet later this year.
    Ron

  23. Steve D

    06/11/2013 at 10:39 am

    Same here – looking for an excuse to upgrade from a 2008 MBP. Guess I’ll save the money for a little longer :-(

  24. creativetreeabovesea

    06/12/2013 at 4:16 am

    pretty sure they will get an update for september at least! im also holding on, my macbook 13″ 2009 can’t handle stuff anymore :( has been on a good run tho!

  25. GatorvanGma

    06/13/2013 at 6:19 am

    Decided to up the RAM and put SSD in my mid 2011 15″ MBP, but I did want to size down to 13″ MBP with Haswell. I will wait for the next MBP refresh.

  26. Saad

    06/13/2013 at 12:35 pm

    i am also disappinted :(

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