Moto X Brings Color and Customization to Land of Black & White Josh Smith08/01/2013 The Moto X is finally official, bringing over 2,000 customization options to the land of black and white smartphones that include multiple colors and even an inspirational boot message. When it comes to customizing the look of the Moto X, buyers can choose from 16 different colors for the main body and seven additional accent colors. There is even a wood-grain back option, though it’s not yet clear if that’s real woodAdvertisement Users that want to customize the Moto X will need to flock to AT&T which has an exclusive first-launch deal on the Made-in-the-USA version that users can customize at the Motorola Studio, but the device is also hitting T-Mobile, Sprint, Verizon and U.S. Cellular. The Moto X color options combine to offer over 2,000 color options. Users that decide to customize the Moto X can order online and receive their custom Moto X in about four days. This is possible because Motorola is assembling the Moto X in Texas.Advertisement The Moto X features a collection of smart features that Motorola hopes will help the device stand out in the crowded smartphone market, including sensors that are always listening and new camera technology which Motorola claims will ensure you “Never ever, ever, like ever, miss a shot.”Advertisement Moto X Specs and Design The Moto X features a curved back that goes as slim as 5.6mm at the thinnest and 10.4mm at the thickest. The Moto X is slightly taller and wider than the iPhone 5, thanks in part to a larger AMOLED display. The Moto X features a 4.7-inch 720P display which is lower resolution than the Galaxy S4, but not out of the question for a smartphone in 2013. The Moto X design features curves and colors. A 2,200 mAh battery sits inside the phone and Motorola claims it can deliver mixed usage of calls and internet for up to 24 hour battery life. A Motorola X8 mobile processor and 2GB of RAM powers the Moto X which runs Android 4.2.2. The device includes a 10MP Clear Pixel rear camera and a 2MP front-facing camera.Advertisement The Moto X features a 10MP Clear Pixel camera. Motorola offers the Moto X in 16GB and 32GB storage sizes and includes two years of 50GB of Google Drive storage. The phone supports Bluetooth 4.0 LE and WiFi 802.11 a/b/g/n/ac as well as 4G LTE on all carriers it is available on. Moto X TouchLess Control Users don’t need to touch the Moto X to launch Google Now because it is always listening. Users simply need to say Ok Google, and can then perform any Google Now action. The video below shows the Moto X Touchless Control feature in action. Motorola doesn’t explain how you can prevent other users from using this to launch a funny webpage when you are all sitting around a room.Advertisement Moto X Quick Capture The Moto X 10MP Clear Pixel camera can launch quickly thanks to Moto X Quick Capture. Simple flick the wrist twice and the camera app launches. Tap anywhere on the screen to focus and take the photo in a snap. If this works as advertised it could be the fastest way to take a photo on a smartphone. Check out the Moto X Quick Capture demo video below. Advertisement Moto X Active Display Rather than relying on a notification LED to alert users to missed calls, texts and other events, the Moto X users an Active Display similar to what we’ve seen on the Galaxy S4 and Galaxy Note 2, but without the need to wave a hand over the display. Check out what this looks like in the image below. The Moto X Active display shows notifications better than an LED. Moto X Release Date The Moto X release date is not specifically announced, but Motorola did confirm it will arrive in late August or early September in the U.S. A rumored Moto X release on Verizon is pegged for August 23rd. The Moto X on AT&T starts at $199 for the 16GB model and $249 for the 32GB model on a two-year contract. There does not appear to be an extra charge for customizing the Moto X. Moto X Photos The Moto X is Motorola’s latest flagship smartphone. The Verizon Moto X design will become customizable later this year.