The PS4 is killing the Xbox One in consumer interest as we approach the holiday release dates which will pit the new consoles against each other during the prime shopping season.
Search trends shows consumer interest in the PS4 is twice that of the Xbox One, while both unreleased consoles are beating the Wii U.
To gauge consumer interest we compare the search trends for the Xbox One, PS3 and Wii U in Google Trends. This is not a survey of potential buyers, but data on what consumers are searching for in Google.
Even though we finally know the Xbox One and PS4 price, there are many details still missing about the new consoles including the Xbox One release date and PS4 release date, which leads to searches and acts as a way to monitor consumer interest for the Xbox One and PS4 in the U.S.
Xbox One vs. PS4 vs. Wii U
In the first trends comparison, we see the Wii U take an early lead in late 2012, but despite coming to market a year ahead of the competition, the console is now lagging behind the PS4 and the Xbox One. In this look, we leave PlayStation 4 out as consumers search PS4 more often than the full name.
In February and May the Xbox One and PS4 battle it out for consumer interest as Microsoft and Sony show off their consoles ahead of the much-anticipated E3 gaming convention where additional details are released.
In June the battle heats up again as Sony announces the PS4 price at $100 cheaper than the Xbox One’s $500 price tag. This leads us into the end of July, where search interest in the PS4 is ranked nearly twice as high as the Xbox One. Interest in the Xbox One and PS4 both supersede that in the Wii U.
PS4 Release Date vs. Xbox One Release Date
As consumers search for more than just the console name, we take a look at interest in the Xbox One release date and the PS4 release date, both which remain un-announced and as such leave consumers searching for more details.
The chart below shows the same disparity with vastly more interest in the PS4 release date than in the Xbox One release date.
The PS4 release date is rumored for early November or late October, and Microsoft is aiming for a November Xbox One release date.
Xbox One Accessories vs. PS4 Accessories
It’s almost impossible to buy a PS4 or Xbox One without looking at accessories, even if it is just to find a microphone or a second controller with a charging pack.
As Xbox One accessories and PS4 accessories trickle out, consumers continue to search for the PS4 more often.
This search data helps us keep a pulse on interest in the Xbox One and PS4, though it is not a complete look at the rivalry. Bing does not offer the same access to search comparisons, which could help provide a fuller picture.
The Xbox One and PS4 launch day edition are both sold out at Amazon, though some PS4 launch bundles are still available.