It seems AT&T is tired of T-Mobile’s new tactics to try and get mobile subscribers to switch over, so the carrier is implementing some new tactics themselves to try and fight back. Rumored earlier today and recently made official, AT&T is offering T-Mobile customers up to $450 if they switch over to Ma Bell.
UPDATE: T-Mobile has issued a statement about AT&T’s latest deal, calling it “a desperate move” and that “customers will still feel the same old pain that AT&T is famous for.” Ouch!
However, there are a few catches that you should be aware of, which shouldn’t be much of a surprise. Part of the $450 is a trade-in credit that you’ll get when you trade in your T-Mobile device. You’ll get up to $250 for your trade-in, which you can then use on a new AT&T phone, as well as service for that new phone if you want.
The rest of the $450 is simply a $200 credit when you transfer your phone number to AT&T. However, in order to get the $200 credit, T-Mobile customers will need to either activate an AT&T Next service plan, buy a smartphone at full price or activate a device they already own — no two-year contract deals here.
It’s certainly not the deal that you might have been expecting (like just giving you $450 in cash for switching over, but it’s definitely better than nothing, and it seems that AT&T is determined enough to try and put a dent into T-Mobile’s plans, which seem to be working for the most part, as other major carriers are quietly following in T-Mobile’s footsteps, with new fast-upgrade plans from all the major carriers being a good example of that.
T-Mobile’s been trying to win over the hearts of mobile users for the past several months using its “uncarrier” campaign, which is a rather straightforward attempt by T-Mobile to separate themselves from the rest of the major carriers by offering unique services to mobile subscribers.
AT&T says that its deal starts today, but will only be temporary (and there’s no word on when the deal will end, so it’s best to take advantage of the deal as soon as possible if you’re thinking about pulling the trigger).