I first became aware of Robert Scoble and Shel Israel’s new book, “Naked Conversations“ while in Las Vegas attending CES and having a conversation with Robert. When I got home, I ordered a copy, thinking it may be a mildly amusing way to pass some time, just like Scobles blog . As I was getting ready to walk out the door for my last trip to Redmond for the Mobile Partners Briefing, UPS dellivered the expected tome. “Great”, I said, something to read on the cross country flight, which I proceeded to do, all 200+ pages (I live on the east cost — long flights)! So began an interesting journey. I was very surprised. Having just started blogging myself, I was just beginning to participate and learn a bit more about the “blogosphere” as the worldwide blog community is referred to. I was surprised to learn just how much I did not know, and many mistakes I had already unknowingly made (at least in their opinion!). I expected a bit of tongue in cheek type writing, commenting on how to start and run a blog. What I got was a professionally written book on business, blogging, and how the two relate now and in the future. The basic premise is that business are already being affected by the blog, and can expect to be affected more in the future, and can choose to embrace it or fight it. Robert and Shel do a really nice job sharing a number of successes and failures in blogging in business, and some insightful reasons for both results. They encourage businesses both large and small to join the conversation, and communicate directly to people to get real facts, issues, and yes, even solutions to problems they are facing. I particularly enjoyed the individual stories of how people have used the blog “revolution” to benefit their businesses, both large and small. From Tailors to plumbers, to GM executives, they are all covered in this book. Its a great effort gentlemen, and one well worth reading. You can discuss the book in the official “Naked Conversations Blog“.
See you in the Blogosphere!