How Do You Put Out A Burning Laptop? Start A Blog

Dell has taken quite a few hits in recent memory, many of their own making, some when their products just happen to spontaneously catch on fire. So how do you put out those fires? (PR-wise.) Start a blog. Good idea, but the early reviews don’t speak to kindly of the blog bucket brigade action so far. Of course when one of the blog posts begins with the headline, Real People Are Here and We’re Listening, you can sense a smidgen of defensiveness.

Here’s a hint for Dell. Produce and market a Tablet PC and a UMPC/Origami. It might not put out any fires, but at this point, it could certainly change the conversation.


Via Jeff Jarvis