Jim Forbes on Issues with Today’s Mobile Tech and Its Coverage

I love reading Jim Forbes’ stuff. He cuts through a lot of clutter to get to the point. He’s blogged two fabulous entries this week that are definitely worth a look. The first, Why is Today’s Portable Computing Marketing Still Stuck in Last Century’s Model? wonders why the marketers and hypsters haven’t moved forward in their thinking. The second, Why Lab-Based Reviews Hurt Notebook Marketing looks the same issue but from a perspective on how the mass tech media covers it.

Both, to a degree, focus on the obsession with quoting facts and figures, like the speed of a chip, and what advances the latest brings to the table. Jim offers this:

What’s important today isn’t processor speed, it’s the new capabilities included in core logic that accompanies many new processor launches.


And he’s right.