Microsoft Says Flat Earth Isn’t the Ad Approach

Yesterday we, like just about everyone else, picked up on Ed Bott’s column that pointed to what looked like evidence that Microsoft was finally starting to fight back against Apple’s “I’m a Mac, I’m a PC” ad campaign. Todd Bishop of is now offering info from Microsoft’s Lou Gello that this isn’t the long awaited beginning of Microsoft’s $300 million new campaign.



OK. That’s fine. But it begs the question, So, Microsoft, what the heck is taking you so long, and why do you continue to let your competitors define you? Even less than inquiring minds can’t figure that one out.